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Ari Vivekanandarajah

May 15, 2026

Heineken Fan Volunteers: Turning World Cup Fever into Community Service

The arrival of the 2026 World Cup has introduced a bit of a productivity pickle for the American workforce. With nearly half of the tournament matches scheduled to kick off

Ari Vivekanandarajah

May 8, 2026

How LEGO Hacked Mother’s Day: Disrupting the Floral Market with the LEGO Botanical Collection Flower Bouquet

The 2026 disruption of the global floral market and the perishability penalty The arrival of Mother’s Day has traditionally been synonymous with a surge in the global floral trade. In

Ari Vivekanandarajah

May 7, 2026

How Love and Deepspace Used Stick Figures for Building Brand Advocacy with Gen Z and Defying Censorship

Navigating the minefield of Chinese social media algorithms is a high-stakes game for developers, especially when fans are clamouring for the “spicy” content that defines the genre. When Infold Games

Ari Vivekanandarajah

May 4, 2026

Separating the Founder from the Food: Analysing the goop Kitchen Marketing Strategy

Overcoming the New York challenge When Gwyneth Paltrow brought her California based wellness brand eastward to New York City in April 2026, the entire restaurant and fast casual industry held

Ari Vivekanandarajah

April 29, 2026

The Miranda Standard: Why Samsung’s Galaxy S26 Ultra is the Real Hero of The Devil Wears Prada

The evolution of the professional aesthetic The world of high fashion has always been defined by an obsession with perfection and the frantic pursuit of the unattainable. When audiences first

Ari Vivekanandarajah

April 20, 2026

How Selena Gomez’s Rare Beauty Redefined Marketing for the Soft Life Era

Remember when being a ‘Girl Boss’ was the ultimate goal? The days of 5 AM cold plunges and the relentless hustle are fading out, making room for a much gentler

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Blogs

Heineken Fan Volunteers: Turning World Cup Fever into Community Service

How LEGO Hacked Mother’s Day: Disrupting the Floral Market with the LEGO Botanical Collection Flower Bouquet

How Love and Deepspace Used Stick Figures for Building Brand Advocacy with Gen Z and Defying Censorship

Separating the Founder from the Food: Analysing the goop Kitchen Marketing Strategy

The Miranda Standard: Why Samsung’s Galaxy S26 Ultra is the Real Hero of The Devil Wears Prada

How Selena Gomez’s Rare Beauty Redefined Marketing for the Soft Life Era