Hype InsightHype Insight
Inbound Marketing

Search Engine Optimisation.

Get found by the people already searching for you

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Trusted by the brands we have grown

SEO is still the highest-intent, best-value channel in digital marketing. When someone types exactly what you sell into Google, there is no warmer lead, and unlike paid media that visibility keeps compounding long after the work is done. We rebuild your organic visibility from the technical foundations up, crawlability, on-page structure, content authority, and link equity, so the right buyers find you before they find your competitors. Every engagement is built around measurable revenue outcomes rather than ranking vanity, because a number-one position for a keyword nobody buys on is worth nothing. We start by understanding which searches actually turn into customers for you, then we go and win them.

The opportunity

Search Engine Optimisation, done so it pays for itself.

Is your SEO stuck where it matters?

Most businesses come to us with one or more of these problems. They are all fixable, and the first step is always working out which one is really holding you back.

Invisible on Google for the terms that actually drive revenue
Traffic that dropped after a redesign, migration or algorithm update
Ranking for vanity keywords that never convert into enquiries
Competitors outranking you and winning the clicks you should own
Pages that get crawled but never indexed because the content is too thin
An agency that reports on rankings but never on leads or revenue

What our SEO programme covers

A complete organic-growth programme, not a checklist of one-off tweaks. The levers below work together, and we run all of them under one roof so nothing falls through the gaps between separate specialists:

Technical SEO: crawlability, indexation health, Core Web Vitals, structured data
Keyword and search-intent research mapped to real buyer journeys
On-page optimisation, titles, headers, internal linking architecture
Content strategy and topical authority clusters
Local SEO for location-based and multi-city businesses
Authoritative link building through editorial outreach
Ongoing rank tracking, reporting and iterative optimisation

How we work, step by step

No two sites need the same thing first, so we follow a clear sequence that puts the highest-impact work earliest. You always know what we are doing and why.

Discovery and audit: a full technical crawl, content review and competitor gap analysis to find what is really limiting growth
Strategy and roadmap: a prioritised plan that sequences fixes by impact and effort, with clear targets agreed up front
Foundations: resolve the technical and indexation issues that cap every other gain, so later work actually compounds
Content and authority: build and optimise the pages that win your priority searches, then earn links that strengthen them
Measure and iterate: track movement against traffic, leads and revenue every month, then double down on what is working

Built for recovery and long-term growth

We have taken clients from a handful of rankings to the top three for the majority of their target keywords, and rebuilt organic channels after major traffic collapses. Every change is tracked against traffic, leads and revenue, not vanity metrics like domain rating. We are currently applying the same recovery methodology to our own site after a site-wide quality demotion, so we understand the pressure and the playbook from the inside, not just from a textbook.

How we approach technical SEO

Most agencies treat technical SEO as a one-time audit. We treat it as an ongoing programme, because crawl health, site speed and indexation drift the moment a site keeps shipping changes.

Full crawl audit with prioritised fix list
Core Web Vitals diagnosis and remediation
Structured data implementation (Organisation, Service, FAQ, Review)
Canonical and hreflang management for multi-locale sites
Sitemap management and crawl-budget control
Migration and redesign protection so you never lose hard-won rankings

Content and authority

Technical health gets you in the race; content and authority win it. We build topical clusters that position your site as the authoritative answer on the topics your buyers search for, with a clear pillar-and-supporting structure that helps both readers and search engines understand your depth. Then we earn links that pass genuine ranking strength through real editorial outreach, never the low-quality directories and link schemes that put your site at risk.

Reporting you can actually act on

You should never have to wonder whether your SEO is working. We tie every report back to the metrics that matter to your business, so the value of the work is always clear.

Monthly reporting on rankings, organic traffic, conversions and crawl health
A live dashboard you can check any time, not just at month end
Plain-English commentary on what changed, why, and what is next
Clear attribution from organic visits through to enquiries and revenue
The next front of search

SEO gets you found on Google. GEO gets you found in AI.

Google AI Overviews (AIO) and ChatGPT now answer buyers before they ever click. Generative Engine Optimisation makes sure the AI engines your customers ask actually cite and recommend you, not just your competitors. SEO and GEO work best together.

Explore GEO & AIO
How we work

How we deliver search engine optimisation

A clear, accountable process, so you always know what is happening and why.

Step 1

Set up tracking

We get Search Console, Analytics and rank tracking in place so every change can be measured over time.

Step 2

Audit and fix

We resolve technical issues, crawlability, indexation and Core Web Vitals that quietly cap your rankings.

Step 3

Optimise and build authority

On-page structure, content clusters and editorial link building tuned to real buyer search intent.

Step 4

Measure and iterate

We track rankings and revenue, then keep refining so the right buyers find you before your competitors.

What is included

Everything in your search engine optimisation engagement

Technical SEO and Core Web Vitals fixes
Keyword and search-intent research
On-page optimisation and internal linking
Content strategy and topical authority clusters
Editorial link building
Rank tracking and revenue reporting
Common questions

Frequently asked

How long does SEO take to show results?+

For a technically healthy new site targeting low-competition terms, early ranking movement can appear in 3 to 4 months. For competitive terms, or a site recovering from a Google demotion, 6 to 12 months is a more realistic timeline for significant organic traffic growth. We set honest expectations from day one and report progress transparently every month.

Do you handle both on-page and off-page SEO?+

Yes, we run the complete programme: technical audits and fixes, on-page content optimisation, content strategy and production, and link building through editorial outreach. You get one team managing all three levers, not one agency for each.

Can you recover a site that has been hit by a Google penalty or demotion?+

Yes. We have rebuilt organic channels after traffic collapses caused by quality demotions, manual actions and major algorithm updates. We start with a deep evidence-led diagnosis before recommending any action, so we fix the real cause rather than the symptom.

What reporting do you provide?+

You receive a monthly report covering keyword ranking movements, organic traffic and conversions, crawl health status, content performance, and what we are working on next. We also set up a live dashboard so you can check progress any time.

Do you guarantee first-page rankings?+

No reputable SEO agency can guarantee a specific position, because Google controls the algorithm and nobody can promise an exact ranking. What we do commit to is a transparent, evidence-led programme tied to traffic, leads and revenue, with honest reporting every month. Anyone guaranteeing a number-one ranking is a warning sign, not a selling point.

How much does SEO cost?+

It depends on your starting point, your market and how competitive your target keywords are. Rather than a fixed package, we scope the work to the outcome you need and agree the investment before we begin, so there are no surprises. We are happy to talk through a realistic budget on a quick call.

Will SEO work alongside our paid media?+

Yes, and the two are stronger together. Paid media buys visibility immediately while SEO compounds over time, and the search-intent and conversion data from your ad campaigns directly sharpen the keywords and pages we prioritise organically. We run both in-house, so the strategies reinforce each other instead of competing for budget.

Proven, not promised

Search Engine Optimisation results

The kind of outcome this work produces, with the numbers to back it.

+1,072%
Organic users in under 2 years
Top 3
For 75% of target keywords
5.4x
Organic clicks in a year
100%
Paid media replaced
+1,072%Organic users in under 2 years+1,229%Sessions30% → 80%Keyword coverage<2 yrsTimeframe
What good looks like

Search Engine Optimisation

Technical SEO, content and links compounding month after month until organic replaced paid entirely.

Top 3For 75% of target keywords in 90 days
SEO + content · B2B Analytics

Selerity

Views from one article90,000
Avg time on page7 min
Reach from regional startGlobal
+1,072%Organic users in under 2 years
SEO · B2B SaaS

Bundle

Sessions+1,229%
Paid media eliminated100%
Timeframe<2 yrs
What clients say

Rated five stars, over and over

★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Strategy
Easy to work with and gets things done on time, with quality. More than anything, I get work back from Hype that does not need reworking, which is a true gift. Cannot recommend Hype enough.
ChrisChrisHype delivered · Marketing strategy and execution
★★★★★SEO
Hype is incredible to work with and extremely knowledgeable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations.
MeganMeganHype delivered · SEO and digital marketing
★★★★★Google Ads
Hype has been fabulous to work with. True experts in PPC, digital and eCommerce, highly responsive and detailed. We would definitely work with them again.
RaeRaeHype delivered · PPC and ecommerce
★★★★★Automation
Hype is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend them.
PipPipHype delivered · Email automation
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content
★★★★★Paid media
Hype has a great understanding of the various digital marketing platforms, and the strategies to reach audiences. The team helped us implement an ad campaign across both Facebook and Google.
JeffJeffHype delivered · Facebook and Google ad campaigns
★★★★★Social
Hype is a skilled and professional social media partner. They communicate well and stick to deadlines. We were very happy with their performance.
NadiaNadiaHype delivered · Social media management
★★★★★Strategy
Hype is an excellent marketing operator and a pleasure to work with.
JoshJoshHype delivered · Digital marketing
★★★★★Content
Great experience. Hype is very knowledgeable in social media and digital marketing. They built a great website for my firm, and I could tell they care about the work they do for you.
HermieHermieHype delivered · Website build, social and content

Let’s build your growth engine.

Get in touch with the Hype Insight team