Financial services · Australia · Google Ads
Billability
$105Cost per qualified lead in finance
The challenge
Billability operates in financial services, one of the most expensive, tightly regulated spaces in Google Ads, where compliance and cost per lead are constant pressures.
What we did
We cleared Google’s financial-services verification, then concentrated budget on the highest-intent queries with messaging built for trust and qualification.
The result
The account produced 30 qualified leads in a single month at $105 each on $3,160 of spend, strong economics for a regulated finance offer.
In a regulated, high-cost financial-services niche, we delivered 30 qualified leads in a month at $105 each while navigating Google’s financial-services verification.