Fusion Dental Implants
The challenge
Fusion Dental Implants had just rebranded and moved to a fresh domain, competing in one of the most expensive medical verticals in the US — full-arch implant restorations across two Northern California clinics. Google did not know they existed. Search Console showed essentially zero organic clicks. Paid ads and social carried the practice on their own; the organic channel was invisible.
What we did
We built a full SEO + GEO + AI-search program from scratch. Information-architecture rebuild around the real service pillars (full arch, All-on-4, zygomatic, same-day teeth), pillar pages and supporting content clusters, structured data for AI-search extractability (ChatGPT, Perplexity, Google AI Overviews), local presence work across both Roseville and El Dorado Hills, and directory consistency across Healthgrades, Zocdoc and Yelp.
The result
Six months in, organic impressions climbed from near zero to 1.49 million and clicks to 10,200, at an average position of 14.4 and still climbing. Critically, 4,620 of those clicks and 933,000 of the impressions came from non-branded US searches — genuinely new patients who had never heard of Fusion Dental before finding them on Google.
A newly rebranded Northern California implant practice on a brand-new domain, invisible to Google. Six months of SEO, GEO and AI-search optimisation took them from zero to 1.49M organic impressions and 10,200 clicks — 4,620 of them from cold US non-branded searches by people who had never heard of Fusion Dental.