Healthcare · Australia · Google Ads
Gastroenterology Clinic
+251%Conversions, 3 years vs prior 3
The challenge
A Sydney gastroenterology clinic had run ads for years but never knew what was working, measuring form submissions while missing phone calls entirely, a major blind spot for a medical practice.
What we did
We put proper tracking in place to capture calls, then built a keyword strategy matching how patients actually search across conditions, procedures and symptoms, with copy balancing clinical credibility and an approachable tone.
The result
Comparing three years to the prior three, conversions grew 251% from around 2,700 to over 9,600 while cost per enquiry fell, adding over $34,000 in efficiency gains across 9,635 conversions.
We scaled investment while cutting cost per enquiry, adding over $34k in efficiency gains across 9,635 conversions.