Healthcare · Australia · Google Ads
Chiropractic Group
423Appointments in 6 weeks
The challenge
A chiropractic practice with four clinics across Melbourne south-east had inconsistent bookings, busy some weeks and dead others, with no way to create consistency in a competitive market.
What we did
We split the four locations into separate campaigns, each with its own budget and keyword set, since each suburb has different demographics, then layered in a Performance Max campaign that proved the efficiency winner.
The result
Over six weeks the campaigns generated 423 booked appointments on $10,100 spend, a cost per booking under $24 and a conversion rate above 13%.
Location-level optimisation and Performance Max delivered 423 booked appointments at under $24 each.