Construction · Australia · Google Ads
Hardware & Building Supplies
1,031Conversions in 3 months
The challenge
A Queensland building and construction hardware supplier struggled against national chains for the same builders and contractors, with unpredictable lead flow and no clear picture of what drove enquiries.
What we did
We separated equipment hire from product sales as distinct intents, fixed tracking across forms, calls, store visits and directions, and ran Performance Max alongside targeted high-intent search campaigns.
The result
Over three months the campaigns generated 1,031 conversions at $15.26 each. The Brisbane campaign saw conversions jump 1,295% quarter over quarter.
Proper conversion tracking plus Performance Max produced 1,031 conversions at $15.26, with Brisbane up 1,295%.