Cybersecurity · SEO
Cybersecurity Training Provider
5.4xOrganic clicks in a year
The challenge
Phriendly Phishing wanted to capture growing demand for phishing awareness training, but had to break through a crowded space where established players had built SEO presence for years.
What we did
We focused on phishing-specific terms signalling real buying intent across training, awareness, simulation and education, with content answering the questions organisations actually had, all interlinked to build authority.
The result
Within a year clicks jumped from 2,900 to 15,700 and impressions from 232,000 to nearly a million. The client now dominates page one across more than 20 high-intent terms.
A year of technical SEO and content took clicks from 2,900 to 15,700 and impressions from 232k to nearly a million.