AI & Technology
AI in marketing, automation, and the tools reshaping how businesses grow. We cover AI agents, marketing automation, GEO and how to use technology to move faster without adding headcount.
4 August 2025 · 3 min read
Inside The Carl’s Jr. Alix Earle Campaign TikTok Couldn’t Stop Watching
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →1 August 2025 · 4 min read
The Bold Sports Move Putting Kellanova In The Kellogg Company News Spotlight
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →1 August 2025 · 4 min read
From NFL to WWE: Disney’s Advertising Strategy For The Streaming Era
When most fast food brands jump on a pop culture moment, you get a collectible cup or maybe a quick TV spot with a throwback jingle.
Read more →21 July 2025 · 4 min read
Forget Flashy Ads, Target’s Back-To-School Campaign Speaks Human
Liquid Death has never done “normal.” While most bottled water brands lean on snowcapped mountains and vague promises of purity, Liquid Death leans on skulls, death metal typography, and the suggestion that you should “m
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17 July 2025 · 5 min read
Puma Shows Why Digital Goods Aren’t Just Cool, They’re Cultural Currency
A few years ago, a virtual sneaker shop inside a video game might’ve sounded like a marketing stunt. Now? It’s one of the sharpest moves in brand and marketing strategy.
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10 July 2025 · 4 min read
Why Snap Map Activation Could Be Your Brand’s Next Big Move
Back-to-school season is always a race. Not just for students hunting fresh fits, but for brands fighting to be the first thing on their minds—and in their shopping bags.
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9 July 2025 · 4 min read
The future of ad measurement just grew up
There was a time when one name ruled TV measurement. If you wanted to price, plan, or prove anything in the world of television advertising, you turned to the same place.
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3 July 2025 · 4 min read
Samsung Does Mobile Conversion Right: How The Smartest Ads on TV Might Be on Your Phone Too
There’s a quiet revolution happening in advertising, and Samsung Ads is at the heart of it. While many brands are still trying to patch together strategies across mobile, desktop, and connected TV, Samsung has done somet
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26 June 2025 · 4 min read
Marketing Lessons from Liquid I.V.’s I.V. O’Clock: How a Time Became a Brand
There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.
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24 June 2025 · 4 min read
Personalized Beauty Marketing Isn’t the Future. E.l.f. Just Made It the Present.
The smartest brands don’t shout louder, they listen better. And right now, no one’s listening more closely than E.l.f. Cosmetics. In a world of hyper-curated content and AI everything, E.l.f. didn’t just follow the trend
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24 June 2025 · 4 min read
Retail Media Advertising, But Make It Seamless: Inside DoorDash’s Strategy
If you still think DoorDash is “just” a food delivery app, you’re missing the bigger picture. Behind the quick meals and driver alerts is one of the most interesting, under-the-radar marketing shifts in years.
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3 June 2025 · 5 min read
Google’s AI Mode Feels Like Magic, But It’s Built on Strategy
Let’s rewind to a regular Tuesday. You’re scrolling through your phone, trying to find a decent pair of hiking boots.
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