AI & Technology
AI in marketing, automation, and the tools reshaping how businesses grow. We cover AI agents, marketing automation, GEO and how to use technology to move faster without adding headcount.
30 March 2026 · 6 min read
Big Easter Energy: How Asda is Winning with its Easter Marketing Campaign and Playful Chaos
The vibe shift in supermarket seasonal ads For decades, the grocery sector has operated under a fairly rigid set of rules when it comes to holiday advertising. Most retailers lean into a predictable script featuring slow
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25 March 2026 · 7 min read
Reaction Marketing: How Burger King and Wendy’s Capitalised on a Competitor’s Viral Fail
In 2026, a CEO’s digital footprint is a high-stakes asset that can inflate or tank a brand’s market cap in a single TikTok loop. McDonald’s learned this the hard way when Chris Kempczinski’s “Big Arch”
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23 March 2026 · 5 min read
The King is Dead, Long Live the Guest: How a Bold New Burger King Branding Strategy Fired Its Mascot to Reclaim the Flame
Traditional Quick Service Restaurant (QSR) advertising has long relied on eccentric mascots, highly stylised food cinematography, and aggressive discount messaging to capture consumer attention. For decades, the industry
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7 January 2026 · 6 min read
The Great KitKat Heist: When Everyone Takes a Break Too Literally
The shift from corporate silence to radical transparency Historically, global food manufacturers have met logistical disasters with a “no comment” policy to protect their stock prices. This traditional approa
Read more →22 December 2025 · 6 min read
Coca‑Cola Christmas Truck Tour 2025: Experiential Marketing in the Festive Season
The festive season brings with it familiar sights and sounds that many people look forward to all year. One of those sights, for many families and communities, is the roaming red truck that signals the start of holiday c
Read more →19 November 2025 · 6 min read
Black Friday After Sales Strategies: How Companies Are Structuring ‘Aftershock’ Campaigns to Extend the Sales Window in 2025
Black Friday might end at midnight, but for smart brands, the real opportunity begins the next morning with Black Friday after sales. In 2025, shoppers aren’t rushing to buy everything in one chaotic weekend. They’re tak
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10 November 2025 · 5 min read
Why Audiences Are Experiencing “Subscription Fatigue” with Streaming Services and What Comes Next
Streaming services are popping up everywhere, and they’ve revolutionised the way we consume media. What started as a shift from traditional broadcasting to on-demand digital platforms has completely reshaped the entertai
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27 October 2025 · 11 min read
Meet Atlas: The New ChatGPT Browser That Might Just Replace Your Tabs
Let’s be honest: your browser has probably been the same old window to the internet for years—tabs, search bars, bookmarks, rinse and repeat. Sure, we’ve gotten faster speeds and slicker UI, but if you really think about
Read more →6 August 2025 · 4 min read
The Domino’s Advertisement That Turned A Burger Into Bite-Size Bragging Rights
The fast-food wars have a new front, and it’s not about who has the crispiest fries or the gooiest cheese pull. Domino’s has decided to challenge burger chains over something more strategic: value.
Read more →6 August 2025 · 4 min read
How The Maeve Brand Became Anthropologie’s Next Big Bet
When a fashion label starts as a small line inside a bigger retailer, the story usually ends with it staying tucked away in the corner racks. Anthropologie had other plans. They took Maeve, a private label quietly buildi
Read more →5 August 2025 · 4 min read
Kroger’s Sonic Ecosystem Is More Than Background Noise
Kroger isn’t exactly the new kid on the block. Founded in 1883, we’ve seen the grocery business morph from corner shops to sprawling, warehouse-sized supermarkets. Along the way, Kroger folded brands like Ralphs, King So
Read more →5 August 2025 · 4 min read
McDonald’s Branding Strategy: The Comeback of McDonaldland
If you grew up with McDonald’s, you probably remember Ronald McDonald, Grimace, Hamburglar, and Birdie. They weren’t just mascots; they were part of a bizarre, colorful world that made a Happy Meal feel like an event.
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