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AI & Technology

AI & Technology

AI in marketing, automation, and the tools reshaping how businesses grow. We cover AI agents, marketing automation, GEO and how to use technology to move faster without adding headcount.

How Google’s positioning Veo 3 is changing the game for marketers

2 June 2025 · 5 min read

How Google’s positioning Veo 3 is changing the game for marketers

When Google launched Veo 3, it wasn’t just unveiling another tech product. It was making a bold statement. A quiet flex, if you will.

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Expedia’s generative AI in travel marketing is changing the game for brands and entrepreneurs

29 May 2025 · 5 min read

Expedia’s generative AI in travel marketing is changing the game for brands and entrepreneurs

There’s a moment many of us know well: you’re scrolling through Instagram, half-watching a Reel of someone kayaking through turquoise waters or walking through a street food market in Tokyo.

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NBC’s OnePlatform rewriting the rules of modern marketing

9 May 2025 · 4 min read

NBC’s OnePlatform rewriting the rules of modern marketing

There was glitter. There was jazz. And there was Seth MacFarlane, belting out lines that made every advertiser in the room laugh and lean in a little closer.

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How AI-powered advertising is changing the marketing game: The future of business campaigns

5 May 2025 · 6 min read

How AI-powered advertising is changing the marketing game: The future of business campaigns

In recent years, the advertising landscape has seen some seismic shifts. Traditional marketing methods that once relied heavily on human creativity, complex strategies, and the involvement of numerous agencies are now ev

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Mentos turned a fizzy experiment into a full-circle brand comeback

28 April 2025 · 5 min read

Mentos turned a fizzy experiment into a full-circle brand comeback

If you were around in the ‘90s, chances are the Mentos jingle is somewhere deep in your brain, ready to resurface at the slightest prompt.

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The unexpected rise of two delivery apps and the future of retail media integration

25 April 2025 · 5 min read

The unexpected rise of two delivery apps and the future of retail media integration

A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, it was probably about delivery speed or gig economy logistics.

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The quiet revolution behind Unilever’s content machine

8 April 2025 · 5 min read

The quiet revolution behind Unilever’s content machine

Over the years, marketing has evolved from glossy billboards and 30-second TV spots into something far more dynamic—and let’s be honest, more demanding.

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MLS Season Pass Is Apple’s Sneaky Power Move

31 March 2025 · 5 min read

MLS Season Pass Is Apple’s Sneaky Power Move

Apple doesn’t play small. When they secured a $2.5 billion deal for exclusive MLS broadcasting rights, it wasn’t just about soccer—it was about reshaping how sports and streaming collide.

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Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts

27 March 2025 · 3 min read

Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts

Retail is no longer just about clicking “Add to Cart.” The way people shop has changed dramatically, and brands that don’t evolve risk fading into irrelevance. Walmart isn’t just evolving—it’s leaping ahead w

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Chipotle Metaverse Marketing Just Set a New Standard—Here’s How

26 March 2025 · 4 min read

Chipotle Metaverse Marketing Just Set a New Standard—Here’s How

Marketing is evolving at breakneck speed. The dominance of traditional TV ads is fading, replaced by brands that embrace digital innovation and meet consumers where they already are.

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Elon Musk’s Political Influence: A Masterclass in Power, Risk, and Business

25 March 2025 · 5 min read

Elon Musk’s Political Influence: A Masterclass in Power, Risk, and Business

Elon Musk has never been one to color inside the lines. Whether he’s launching rockets into space, making electric cars desirable, or turning a throwaway tweet into a stock-moving event, ambiguity is his playground.

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From Classic Ads to AI-Powered Brand Storytelling: Coca-Cola’s Creative Evolution

19 March 2025 · 5 min read

From Classic Ads to AI-Powered Brand Storytelling: Coca-Cola’s Creative Evolution

Coca-Cola has long been a pioneer in advertising, mastering the art of creating iconic moments that connect with audiences.

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