AI & Technology
AI in marketing, automation, and the tools reshaping how businesses grow. We cover AI agents, marketing automation, GEO and how to use technology to move faster without adding headcount.
11 March 2025 · 4 min read
Estée Lauder AI: Smarter, Faster, and Changing the Beauty Game
The beauty industry never slows down. Trends cycle in and out at lightning speed, customer preferences shift overnight, and brands must constantly reinvent themselves to stay ahead.
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24 February 2025 · 4 min read
The AI Revolution in Digital Ads: How Facebook Advertising AI is Reshaping Marketing
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
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21 February 2025 · 5 min read
How to master brand building in 2025: Lessons from J.M. Smucker’s playbook
Imagine standing at a crossroads. One path is familiar—tried-and-true branding strategies that have worked for decades. The other? A whirlwind of evolving platforms, shifting consumer expectations, and AI-driven insights
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10 February 2025 · 4 min read
Omoda’s AI Stylist Is the Future of Online Shopping—And It Actually Works
Let’s set the stage. Imagine walking into a boutique, and before you even say a word, a stylist instinctively knows your vibe—your favorite colors, your go-to brands, even that one designer you secretly love but don’t ad
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7 February 2025 · 5 min read
Netflix’s Ad Game Is Getting Serious—And Everyone Should Pay Attention
Netflix, the platform that once prided itself on being an ad-free paradise for binge-watchers, is going all in on advertising—and doing it in a way that feels both inevitable and impressive. For years, Netflix thrived on
Read more →5 February 2025 · 4 min read
How Walmart’s glow-up sets the standard for branding in a digital world
When Walmart decided to give it’s brand a fresh look, it wasn’t just about changing fonts or tweaking colors—it was about showing the world how a legacy giant can stay relevant in a digital-first world. The last ti
Read more →5 February 2025 · 4 min read
How American Eagle embraces AI without losing its authenticity
The ability to effectively target audiences and create compelling advertisements is something that needs to be in the back pocket of every digital marketer.
Read more →30 January 2025 · 4 min read
Learn Korean or Get Eaten: How Duolingo Made Us LOL and Learn
Scrolling through TikTok and suddenly seeing Duolingo’s green owl, Duo, dressed as one of Netflix’s infamous “Squid Game” pink guards is not your typical ad moment.
Read more →13 January 2025 · 4 min read
Pickles and ketchup? Heinz made it make sense
What do you get when you combine ketchup, pickles, and a little bit of marketing genius? Heinz Pickle Ketchup’s U.S. rollout is here to answer that question with its “You Can Already Taste It” campaign.
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22 April 2024 · 8 min read
Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders
If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s list.
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7 March 2024 · 8 min read
How Apple Vision Pro is reshaping brand experiences with the help of VR advertising
In 2016, a Simpsons episode titled ‘Friends and Family’ aired where everyone’s favourite Springfield residents were going about their everyday lives
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9 January 2024 · 5 min read
ChatGPT prompts: Unlocking the full power of content creation by asking the right questions
A couple of decades ago AI tools seemed like something out of Star Trek that only Captain Jean-Luc Picard and his crew had the privilege of accessing.
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