AI & Technology
AI in marketing, automation, and the tools reshaping how businesses grow. We cover AI agents, marketing automation, GEO and how to use technology to move faster without adding headcount.
12 December 2023 · 6 min read
Super Bowl Advertising: How Amazon’s “Alexa Loses Her Voice” Ad Changed The Game
Even if you’re not a fan of American football—or football in general—we’re betting
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29 May 2023 · 8 min read
How Google’s ‘AI Snapshot’ is taking over search
Google’s love for AI was on full display at Google’s annual I/O Conference held on 10th May 2023 when Sundar Pichai revealed the tech giant’s latest venture into incorporating generative AI in Google search. Google is on
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3 April 2023 · 7 min read
Top Strategies for Getting GPT-4 to Do Exactly What You Need
GPT-4 is the latest iteration of the GPT series of language models and generative AI developed by OpenAI, with its design aiming to be even more advanced than its predecessor, GPT-3.5. With initial results far outpacing
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5 August 2022 · 5 min read
A look at the metaverse and how it will impact digital marketing
In 2021, Facebook announced that it was rebranding as ‘Meta’. This announcement and rebranding were used to signify the company’s vision for its future, which included much work going into virtual reality technologies an
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24 May 2022 · 4 min read
Deliveroo: A study on how Braze helped create global campaigns with real-time insights
Braze is a customer engagement platform that provides the tools to create powerful customer interactions between consumers and brands. Their solutions give brands the opportunity to connect with their audience while prov
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4 July 2019 · 3 min read
Point of Sales marketing: How Electronic Point of Sales systems can be used as a marketing tool
As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, you’ve probably noticed a fair share of Electronic Point of Sale (EPOS) systems. These devices, which appear to be mere bar cod
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12 June 2019 · 4 min read
Why should you use vertical video marketing for your content strategies?
Content strategies occupy the cornerstone of any marketer’s secret recipe for success. In order to succeed, however, staying ahead of the latest trends is a must and here, vertical video marketing is becoming hard to ign
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28 May 2019 · 4 min read
How to use Inspectlet to understand your visitors
Among the many marketing tools marketers eagerly lay claim to, Inspectlet is a source of advanced functionality and useful insights when it comes to audience behaviour. One of the most useful things you can do with its J
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15 April 2019 · 4 min read
SendGrid for Marketing and Transactional Emails
As any marketer can attest, email marketing is a powerful strategy that retains a prime spot in any executive’s arsenal. Not only is this is a powerful way of engaging your customers and retaining them, but is an effecti
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