Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
10 June 2025 · 4 min read
How Lipton’s “Don’t retire the party” Campaign Is Making Waves Across Generations
Not every brand manages to speak to two very different generations with the same breath, but Lipton Hard Iced Tea just might’ve pulled it off.
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5 June 2025 · 5 min read
Old Navy shows off activewear with Lindsay Lohan in ’80s-inspired spot
Old Navy just reminded us that smart, thoughtful marketing isn’t about shouting the loudest, it’s about knowing your audience and showing up in ways that feel fresh, familiar, and fun.
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4 June 2025 · 4 min read
Brand Partnership in Action: Why Flo Is the Real MVP in Superman’s New Story
This summer, while moviegoers prep for high-stakes action in Metropolis, another storyline is quietly stealing the spotlight, and it’s not about capes or cosmic villains.
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3 June 2025 · 5 min read
Google’s AI Mode Feels Like Magic, But It’s Built on Strategy
Let’s rewind to a regular Tuesday. You’re scrolling through your phone, trying to find a decent pair of hiking boots.
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2 June 2025 · 5 min read
How Google’s positioning Veo 3 is changing the game for marketers
When Google launched Veo 3, it wasn’t just unveiling another tech product. It was making a bold statement. A quiet flex, if you will.
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30 May 2025 · 6 min read
How Netflix’s personalization strategy is rewriting marketing principles
When Netflix initially put its toes in the ad water, everyone was doubtful. This was a company that was famous for binge-watch TV, not banner ads or programmatic purchases.
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30 May 2025 · 5 min read
Knorr’s dupe culture campaign nailed modern marketing
There’s something oddly comforting about spotting a familiar sandwich on a fast-food menu, especially when it’s one of those “only here for a short time” items.
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29 May 2025 · 5 min read
Expedia’s generative AI in travel marketing is changing the game for brands and entrepreneurs
There’s a moment many of us know well: you’re scrolling through Instagram, half-watching a Reel of someone kayaking through turquoise waters or walking through a street food market in Tokyo.
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29 May 2025 · 4 min read
Why Music-Driven Video Marketing Campaigns Are Winning Big in 2025
Let’s talk about something we all feel before we even realize it: music. That beat you tap your fingers to in an ad, or the melody that sticks in your head long after the video ends—it’s not just there for vibes.
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28 May 2025 · 5 min read
The Warner Bros’ Newstalgia campaign is inspiring brands to rethink modern marketing
For anyone who’s grown up watching Friends reruns or felt chills the first time Neo dodged bullets in The Matrix, it’s clear: some stories never leave us.
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27 May 2025 · 5 min read
Pepsi’s “Food Deserves Pepsi” strategy is changing the flavor of summer marketing
Barbecues have always been sacred ground in American culture: a sizzling grill, someone’s uncle trying not to burn the burgers, music in the background, and a cooler full of ice-cold drinks.
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26 May 2025 · 5 min read
Unrivaled’s brand partnerships are changing the marketing game
When Unrivaled launched its women’s 3-on-3 basketball league in 2023, it wasn’t just another attempt to fill a gap in the sports calendar. It was a movement.
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