Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
11 March 2025 · 4 min read
How Adidas’ advertising campaign is redefining the power of human connection
Marketing is more than just selling products; it’s about carving out an emotional space in people’s lives. While many brands struggle to make an impact, Adidas is doing it effortlessly. With its latest Adidas adver
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10 March 2025 · 4 min read
WeWard’s Secret to Success in Health and Wellness Apps? Gamification and a Tennis Icon
There’s a new name making waves in health and wellness apps, and it’s not the usual suspects like Nike, Apple, or Fitbit.
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10 March 2025 · 4 min read
How CeraVe’s <a href="/services/marketing-strategy">marketing strategy</a> is winning hearts and sales: What entrepreneurs can learn
There’s something special about a brand that truly connects with its audience. It’s not just about selling products; it’s about crafting a story that resonates. CeraVe has mastered this art, and its latest ad campaign pr
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10 March 2025 · 5 min read
Beyond Ads: How Rare Beauty Built a Billion-Dollar Brand with Community-Oriented Marketing
Selena Gomez didn’t just wake up one day and decide to launch a beauty brand. She didn’t slap her name on a few products, throw some ads online, and hope for the best.
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10 March 2025 · 4 min read
Why Califia Farms’ purpose-driven marketing is a blueprint for future brands
There’s something undeniably refreshing about a brand that doesn’t just sell a product—it creates meaningful moments that resonate with the world. Califia Farms, a plant-based beverage company, is doing exactly tha
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7 March 2025 · 4 min read
The rise of in-store digital marketing: How Hy-Vee is changing the game
Imagine this: You walk into your local grocery store, mentally mapping out the fastest route to grab your essentials. But before you even make it past the entrance, a sleek digital screen flashes a deal on your favorite
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7 March 2025 · 4 min read
Five Brands Just Made Oscars Advertising a Must-Watch Event
There are moments in marketing that don’t feel like marketing at all—moments where brands don’t just pitch their products but create an experience.
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6 March 2025 · 5 min read
Beverage Industry Marketing: How Modelo Dominated March Madness Without Being a Sponsor
In the fiercely competitive beverage industry marketing, standing out is more than just about creating a great product—it’s about seizing the right moments and making your brand part of the cultural conversation.
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6 March 2025 · 5 min read
Papa Johns’ Advertisements Prove One Thing: People Sell Pizza Better Than Slogans
There’s something mesmerizing about watching someone do what they love. A chef carefully plating a dish, a barista perfecting their latte art, a musician lost in the rhythm—it’s magnetic.
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5 March 2025 · 4 min read
Starbucks <a href="/services/marketing-strategy">marketing strategy</a>: How Starbucks is brewing a comeback
A few years ago, walking into a Starbucks felt like stepping into a curated blend of energy and comfort. The steady hum of conversation, the hiss of steaming milk, and the friendly (if occasionally inaccurate) Sharpie-sc
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5 March 2025 · 5 min read
Breaking the Mold: How Saucony’s ‘Run as One’ Campaign Redefines Sports Marketing Campaigns
The world of running has always been about more than just the sport. It’s about the people, the culture, and the unspoken bond between runners—whether they’re speeding toward the finish line or just getting started.
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5 March 2025 · 5 min read
From Bar Cart to Culture Icon: The Genius of Bombay Sapphire Marketing
Gin has always carried an air of sophistication—the kind of drink you picture in a chilled coupe glass at an upscale cocktail bar.
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