Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
4 March 2025 · 5 min read
Chipotle’s new commercial: How the fast-casual giant hacked Super Bowl marketing
The Super Bowl isn’t just a game—it’s the marketing Olympics. Brands shell out millions for ad spots, hoping to capture the attention of millions of viewers in a single moment.
Read more →
4 March 2025 · 4 min read
“No Lay’s, No Game”: One of the Most Brilliant Fan Engagement Strategies That Made Chips a Game-Day Must-Have
Lay’s has done it again. The snack giant took something as ordinary as watching a soccer match in a pub and turned it into a marketing goldmine.
Read more →
3 March 2025 · 5 min read
How Samyang Mastered Social Media Food Trends—And Built an Empire
Some brands go viral. Few turn that fleeting moment into something bigger—something lasting. Samyang did. The South Korean brand that introduced instant ramen in 1963 has evolved into a global sensation, captivating Gen
Read more →
3 March 2025 · 4 min read
How Oreo’s Post Malone Collab Is Changing Snack Advertisements
There’s a reason Oreo has remained a household name for over a century. It’s not just about the cookies—it’s about how they constantly find new ways to connect with people.
Read more →
28 February 2025 · 5 min read
Chili’s <a href="/services/marketing-strategy">Marketing Strategy</a>: The Secret Sauce Behind Its Comeback
Sometimes, all it takes is a subtle shift—a new approach, a fresh idea—to revive a business. Just ask Chili’s. After battling dips in foot traffic, the casual dining chain made an impressive comeback—and it wasn’t just a
Read more →
27 February 2025 · 5 min read
Clif Bar Sponsorship: The Brand Playbook We Can All Learn From
Some brands simply sell products. Others, like Clif Bar, sell a feeling—a movement, a way of life. Beyond the protein bars, the latest Clif Bar Sponsorship initiative and its accompanying “Raise Your Bar” cam
Read more →
26 February 2025 · 4 min read
Heinz mustard commercial: Proof that great branding starts with culture
There are marketing ideas that make you nod in approval, and then there are ideas that make you stop mid-scroll, grin, and think, Well, that was genius. The Heinz Mustard commercial falls squarely into the latter.
Read more →
24 February 2025 · 4 min read
The AI Revolution in Digital Ads: How Facebook Advertising AI is Reshaping Marketing
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
Read more →
21 February 2025 · 5 min read
How to master brand building in 2025: Lessons from J.M. Smucker’s playbook
Imagine standing at a crossroads. One path is familiar—tried-and-true branding strategies that have worked for decades. The other? A whirlwind of evolving platforms, shifting consumer expectations, and AI-driven insights
Read more →
21 February 2025 · 4 min read
Uber <a href="/services/marketing-strategy">Marketing Strategy</a>: The unexpected media giant shaking up digital marketing
It started with a ride. A tap on the app, a car pulling up, and a seamless journey from point A to B. That was Uber’s core identity—until it wasn’t. Now, in addition to moving people and food, Uber is moving brands, plac
Read more →
20 February 2025 · 4 min read
How the “other hand” campaign puts Cheetos ahead in the marketing game
What’s the first thing that comes to mind when you think of Cheetos? If your answer isn’t Chester Cheetah, it’s probably the unmistakable orange dust—lovingly dubbed “Cheetle”—that stubbornly clings to your fingers long
Read more →
19 February 2025 · 4 min read
Dogfish Head’s “Quitter’s Day” Campaign Shows the Power of Social-First Marketing
When January rolls around, we all know the drill. Gym memberships skyrocket, grocery carts overflow with leafy greens, and everyone suddenly becomes a wellness guru. But then, the second Friday of the month hits.
Read more →Enjoyed this content? We help businesses put these ideas to work.