Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
18 February 2025 · 5 min read
Domino’s emergency pizza: Turning small disasters into big marketing wins
Picture this: It’s the end of a grueling day, and you’ve finally made it home. Dinner is almost ready—then disaster strikes. You’re staring at a burnt mess in the kitchen, and the stress starts to build.
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17 February 2025 · 4 min read
When marketing meets crisis: Lessons from State Farm’s bold move
State Farm made a bold move this year: it skipped the Super Bowl.
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17 February 2025 · 4 min read
Dunkin’s Marketing Magic: How Their ‘Cinematic Universe’ Redefined Brand Loyalty
Let’s talk about a brand that completely flipped the script on traditional marketing. Picture Dunkin’—a name synonymous with your morning coffee run, that familiar pink and orange logo, and, of course, the perfect donut.
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13 February 2025 · 4 min read
Rare Beauty’s ‘Every Side of You’ Campaign Proves Purpose-Driven Marketing Wins
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
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12 February 2025 · 5 min read
How McDonald’s McValue campaign featuring John Cena delivers marketing gold
When you think of McDonald’s value meals, the first thing that probably comes to mind is affordability—quick, easy meals that don’t break the bank.
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12 February 2025 · 5 min read
How Mug Root Beer’s DNA test campaign proves niche humor can drive big results
Let’s be real—root beer doesn’t usually scream “trendsetter.” But Mug Root Beer has managed to turn itself into a pop culture phenomenon,
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12 February 2025 · 4 min read
How Tide and Marvel’s collaboration shows the power of creative marketing
When you think about Tide, your mind probably goes to laundry pods, spotless whites, or tackling tough stains—not superheroes. But then,
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11 February 2025 · 5 min read
How Oreo’s ‘Name This Oreo’ campaign shows us the art of playful marketing
Oreo has done it again. Just when you thought a cookie couldn’t possibly come up with new ways to grab our attention, Oreo decided to tap into something quirky, unexpected, and undeniably genius.
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11 February 2025 · 5 min read
PacSun’s TikTok journey: How a mall staple found its groove with Gen Z
There was a point in time when folks thought “mall culture” was nearing its end. But one retailer—PacSun—decided to shake things up by venturing into a place where teenagers and young adults spend countless hours scrolli
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11 February 2025 · 4 min read
Choice Hotels is playing chess, not checkers in 2025 marketing
In the fast-paced world of travel marketing, it’s not often that a brand stops you in your tracks and makes you think, “Wow, they really understand what I need.
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10 February 2025 · 4 min read
Omoda’s AI Stylist Is the Future of Online Shopping—And It Actually Works
Let’s set the stage. Imagine walking into a boutique, and before you even say a word, a stylist instinctively knows your vibe—your favorite colors, your go-to brands, even that one designer you secretly love but don’t ad
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7 February 2025 · 5 min read
Netflix’s Ad Game Is Getting Serious—And Everyone Should Pay Attention
Netflix, the platform that once prided itself on being an ad-free paradise for binge-watchers, is going all in on advertising—and doing it in a way that feels both inevitable and impressive. For years, Netflix thrived on
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