Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
7 February 2025 · 4 min read
McDonald’s Pokémon Happy Meal: A nostalgia-powered marketing masterclass
Let’s set the stage: It’s 2025, and McDonald’s has done it again. With a single campaign, they’ve reignited childhood nostalgia, pulled families into their restaurants, and turned a simple Happy Meal into a cultural mome
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6 February 2025 · 5 min read
The 7 Stages of Defeat: How Jim Beam Turns Football Heartbreak into Marketing Gold
Football season brings out all the feels—sadness, frustration, hope, and, if you’re lucky, a glimmer of joy. But let’s be real: most of the time, your team falls short, leaving you staring at the screen, dumbfounded and
Read more →5 February 2025 · 4 min read
Spirit Airlines’ new chapter: A story of reinvention through marketing
In the competitive skies of air travel, Spirit Airlines has long been the punchline for jokes about cramped seats and minimal amenities. For years, it was the airline you loved to hate—the quintessential example of budge
Read more →5 February 2025 · 5 min read
RXBAR just made calling out toxic ads a flex
It’s that time of year again. The gyms are packed, “diet starts today” hashtags are trending, and ads everywhere are shouting promises of a “new you.” For decades, New Year’s marketing has followed this predictable scrip
Read more →5 February 2025 · 5 min read
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
It’s January—that strange time of year when everything feels like a fresh start. The air is filled with talk of resolutions, fitness goals, and cutting back on life’s indulgences. For many, it’s also Dry January, a chall
Read more →5 February 2025 · 4 min read
How Walmart’s glow-up sets the standard for branding in a digital world
When Walmart decided to give it’s brand a fresh look, it wasn’t just about changing fonts or tweaking colors—it was about showing the world how a legacy giant can stay relevant in a digital-first world. The last ti
Read more →5 February 2025 · 5 min read
How e.l.f. is slaying the marketing game with digital vibes
Beauty marketing used to revolve around glamorous magazine spreads and celebrities convincing us what to buy.
Read more →5 February 2025 · 4 min read
The nostalgia trap: What works, what doesn’t, and how to slay
Let’s face it… nostalgia has a way of pulling at our heartstrings. Be it the sound of an old jingle, the snap of a flip phone closing, or the sight of a vintage logo, in one split second, it’s back.
Read more →5 February 2025 · 5 min read
Heartbreak just met its match: Kleenex’s breakup calculator
Picture this: It’s International Breakup Day. A day for scrolling through old photos, replaying memories in your mind, and maybe—just maybe—taking that first shaky step toward moving on.
Read more →5 February 2025 · 4 min read
How American Eagle embraces AI without losing its authenticity
The ability to effectively target audiences and create compelling advertisements is something that needs to be in the back pocket of every digital marketer.
Read more →5 February 2025 · 4 min read
Heineken’s 0.0 campaign: Reshaping drinking culture, one sip at a time
Scrolling through TikTok and suddenly seeing Duolingo’s green owl, Duo, dressed as one of Netflix’s infamous “Squid Game” pink guards is not your typical ad moment.
Read more →3 February 2025 · 27 min read
The Ultimate Guide to Meta Ad Targeting and Creative Specifications: A Comprehensive Resource for Digital Marketers
The ability to effectively target audiences and create compelling advertisements is something that needs to be in the back pocket of every digital marketer.
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