Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
30 January 2025 · 4 min read
Learn Korean or Get Eaten: How Duolingo Made Us LOL and Learn
Scrolling through TikTok and suddenly seeing Duolingo’s green owl, Duo, dressed as one of Netflix’s infamous “Squid Game” pink guards is not your typical ad moment.
Read more →30 January 2025 · 5 min read
How WPP and UMG turned music into a marketing power move
Let’s talk about one of the most interesting collaborations that changed the game in the marketing world: a collaboration by WPP—a huge agency network—and Universal Music Group, or UMG in short, the global leader i
Read more →30 January 2025 · 6 min read
J. Crew 2.0: How one marketer is making it the ‘IT’ brand again
Let’s talk about glow-ups—not the TikTok kind, but the kind where a beloved yet slightly faded brand finds its way back into the spotlight.
Read more →21 January 2025 · 5 min read
Why Tide’s tailgate takeover is the mess we love
Tide and tailgates—two things you wouldn’t normally put together. Yet, here we are, talking about how a laundry detergent brand has managed to crash NFL game-day parties and actually make it work.
Read more →21 January 2025 · 5 min read
Sing for Bologna? How Oscar Mayer Made Nostalgia Cool Again
Ah, the holidays—football on TV, family gathered around, and a whole lot of food. But this year, something unexpected popped up during Thanksgiving football that had everyone buzzing.
Read more →17 January 2025 · 5 min read
TurboTax’s AI tools are here to save you from tax season stress
Let’s face it: tax season has always been a chore. For years, we’ve associated it with endless forms, long waits at an accountant’s office, and a healthy dose of dread.
Read more →17 January 2025 · 5 min read
New year, same you: Why Dove says that’s perfectly okay
Every January, we’re bombarded with messages about becoming a “new you.” Diet plans, workout routines, beauty transformations—they all promise that this year will be different, better, more perfect.
Read more →17 January 2025 · 5 min read
Why Foot Locker is the GOAT of sneaker culture marketing
If you’ve been paying attention to the buzz around Foot Locker lately, you’ve probably noticed their holiday campaign, “Step Into Your Gift,” making waves.
Read more →15 January 2025 · 4 min read
True Religion’s holiday move? Bringing the heat with Megan
Few brands have managed to successfully reimagine themselves for a new generation while staying true to their heritage.
Read more →15 January 2025 · 4 min read
Coke who? Pepsi’s rising reign in fast food chains
Let’s set the scene. Picture a regular day at a fast-food spot—maybe McDonald’s, Burger King, or Wendy’s. People are grabbing their burgers and fries, sipping on what they think is a Coke.
Read more →13 January 2025 · 5 min read
How AI-powered CTV advertising is reshaping marketing — and what brands can learn
Scrolling through your favorite streaming service, an ad appears. But it’s not the kind you skip past without a second thought.
Read more →13 January 2025 · 4 min read
Pickles and ketchup? Heinz made it make sense
What do you get when you combine ketchup, pickles, and a little bit of marketing genius? Heinz Pickle Ketchup’s U.S. rollout is here to answer that question with its “You Can Already Taste It” campaign.
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