Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
31 December 2024 · 7 min read
From memes to millions: The rise of Meme coins in branding
If you’ve been hearing people talk about meme coins but aren’t totally clear on what they are—don’t worry, you’re not alone. Imagine this – a cryptocurrency that’s about as much for laughs and internet vibes as it
Read more →31 December 2024 · 7 min read
Why Gen Z can’t resist L’Oréal on Pinterest
Scrolling through Pinterest is a daily ritual for many Gen Z users, a place where endless inspiration meets instant discovery.
Read more →23 December 2024 · 5 min read
Happy LOLidays! Urban Outfitters proves marketing can be joyful
The holiday season is always a high-stakes time for retailers. With every brand fighting for attention, it’s easy for campaigns to get lost in the noise of flashy ads, sales, and jingles.
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18 December 2024 · 5 min read
How To Create Magical Holiday Campaigns That Truly Connect
The holidays are here, and you can practically feel the buzz in the air. Lights are twinkling, shoppers are gearing up, and marketers?
Read more →10 December 2024 · 6 min read
How JCPenney Scored Big by Making Shopping Feel Like Game Night
The holidays are in full swing, and for most of us, that means shopping lists, sales, and the thrill of hunting for the best deals.
Read more →10 December 2024 · 5 min read
Unwrapping Alouette’s Genius Holiday Marketing Strategies
You’re in the specialty cheese aisle, surrounded by packaging that all looks the same—white, elegant, and a little overwhelming.
Read more →4 December 2024 · 6 min read
Pass Go and Collect Insights: Master Your Next Marketing Move The Monolopo Go! Way
Monopoly Go! has become a phenomenon: this mobile game, taking the gaming world by storm in a mere 18 months, pulled in more than $3 billion in its first year alone.
Read more →4 December 2024 · 5 min read
Tricks to Treats: Disney and Hershey’s Recipe for Turning Halloween into a Cash-Candy Wonderland
When you think of Halloween, what comes to mind? Candy, costumes, and maybe that marathon of spooky movies you can’t resist on TV.
Read more →4 December 2024 · 5 min read
Bubbly Campaigns, Bright Results: How Spritemas if Fizzing Up the Holidays
Well, the holidays are here, with all the chaos of gift shopping, seasonal traditions, and all those festive flavors that we simply cannot resist.
Read more →18 November 2024 · 6 min read
How Rao’s brand storytelling turned tomato sauce into a cultural sensation
Let’s talk about pasta sauce. For most of us, it’s just another grocery aisle staple—a jar to toss in the cart without much thought.
Read more →18 November 2024 · 5 min read
How Nutter Butter’s “Anti-Bland” Reshaped Social Media
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
Read more →15 November 2024 · 9 min read
Jake Paul vs Mike Tyson: How boxing’s influencer marketing evolution is bringing the sport to the masses
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
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