Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
4 November 2024 · 11 min read
When Giants Clash: Inside the Yankees-Dodgers 2024 World Series and MLB’s Marketing Masterstroke
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
Read more →28 October 2024 · 7 min read
Revisiting the Narrative: The Menendez Brothers Case and Its Influence on Social Media Advocacy for Male Survivors
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
Read more →14 October 2024 · 7 min read
How Big Brands Master Black Friday Results: Strategies You Can Steal This Year
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
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3 September 2024 · 11 min read
Harris vs. Trump 2024: The Art of Political Persuasion With Opposing Political Strategies
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
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30 July 2024 · 6 min read
Decoding Cognitive Bias: How Cognitive Distortions Impact Business Outcomes and Team Dynamics
Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?
Read more →19 July 2024 · 10 min read
From Door-Knocking to Digital Ads: How Political Marketing Campaigns Are Engaging Voters Everywhere
With more than 2 billion voters heading to the polls, the geopolitical, social, and economic futures of 50 countries
Read more →11 June 2024 · 12 min read
When good intentions go wrong: Brands that flopped in their Pride Month marketing campaigns (and those that didn’t)
If you see your favorite brands modifying their logos to match the colors of the rainbow, you know you’ve officially entered June where Pride Month marketing campaigns take center stage.
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29 May 2024 · 10 min read
Beyond the Boundary: IPL Promotion Strategies Used By Teams To Keep Fans Hooked All Year
With the 2024 season of the IPL behind us with record viewerships, it’s undeniable that India has once again laid claim to the most enthusiastic cricket fans
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13 May 2024 · 7 min read
Taste the Rainbow, Live the Dream: Analyzing Skittles Littles’ Impactful Contest <a href="/services/marketing-strategy">Marketing Strategy</a>
If you’re a New Yorker or know anything about the Big Apple, then you’re well aware that when it comes to snatching up an apartment the struggle is all too real.
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9 April 2024 · 9 min read
Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns
Every year as April 1st approaches, people around the world rev up their engines to unleash some of the most creative and outlandish pranks for a few laughs.
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2 April 2024 · 8 min read
Beyond the Patty: Unwrapping The $1 Million Burger King Whopper Campaign
When Burger King rolled out its iconic ‘Have it Your Way’ slogan in 1974, the jingle that accompanied it promised consumers, ‘Special orders don’t upset us, all we ask is that you let us serve it your way!’
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21 March 2024 · 8 min read
From Yankee to Yorker: How ICC plans to spread cricket fever in the U.S. ahead of the 2024 T20 World Cup
There’s no doubt that the United States has a passion for professional sports like no other country. From the Super Bowl to NBA All-Star Weekend, Major League Baseball, and the Daytona 500, America’s got a ma
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