Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
21 August 2025 · 4 min read
Why Ralph Lauren’s Animated Short Film Is Marketing Brilliance In Motion
When a heritage brand does something unexpected, people notice. Ralph Lauren has been dressing everyone from movie stars to college students for decades, but now it’s found a new stage: an animated short film starring it
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20 August 2025 · 4 min read
Hi-Chew’s Fortnite collaboration shows how sweet strategy drives big wins
When you think of candy, you probably picture taste, flavor, maybe a flashy wrapper. You don’t usually think of gaming worlds or digital adventures. But Hi-Chew is rewriting that playbook. The Japanese fruit candy brand
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19 August 2025 · 4 min read
Garage Beer’s no-rules marketing brewed real brand loyalty
When Garage Beer came roaring back in early 2023, it didn’t sneak in quietly. It cracked open a cold one, brought in the Kelce brothers, and smashed through conventional rules of beer marketing. Less than two years later
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18 August 2025 · 4 min read
Sydney Sweeney Just Made Jeans The Story Again – Thanks To The American Eagle Campaign
Back-to-school season is retail’s playoffs. Jeans are the trophy, and this year American Eagle went all in with its boldest play yet: an American Eagle campaign fronted by Sydney Sweeney. But here’s the twist. This isn’t
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18 August 2025 · 3 min read
Wendy’s marketing dives into the dark side with ‘Wednesday’ collab — and it’s genius
Only Wendy’s could make doom, gloom, and a cherry-swirled Frosty feel like comfort food. When Wendy’s marketing team partnered with Netflix’s “Wednesday,” it wasn’t just another themed meal. It was a campaign built on ti
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15 August 2025 · 4 min read
Velveeta’s bold new brand campaign is rewriting the playbook
For decades, Velveeta wasn’t just cheese. It was Saturday-night nachos, late-night mac, and that guilty-pleasure casserole that somehow disappeared before leftovers made it to the fridge. But as food culture shifted towa
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15 August 2025 · 5 min read
Taco Bell’s fan-first move is more than just free ads – it’s smart marketing
Taco Bell has always had a knack for stirring things up in the fast-food world. But this time, they’ve taken their creativity beyond the kitchen and into customers’ hands, literally. Their new Fan Style program turns eve
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14 August 2025 · 5 min read
Pepsico is turning the heat into marketing gold (and what brands can learn from Sprite ads rivalry)
Sometimes, the best marketing ideas are born not in a boardroom, but in the real world, in this case, under a blazing summer sun. PepsiCo’s Starry brand has decided to take the season’s relentless heat and turn it into a
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13 August 2025 · 5 min read
McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’
The return of a childhood world When McDonald’s announced the return of McDonaldland after more than two decades, it wasn’t just about a new meal or a quirky commercial. It felt like the doors to a long-locked childhood
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12 August 2025 · 6 min read
Shake Shack’s bold marketing shift: what entrepreneurs can learn from it
For years, Shake Shack has built its reputation almost entirely on organic buzz. Loyal fans told their friends, social media posts spread like wildfire, and new locations drew lines around the block without much paid adv
Read more →7 August 2025 · 5 min read
Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories
When a skincare giant like Neutrogena decides to launch a new product, you’d expect them to stick to glossy ads, celebrity endorsements, and maybe a couple of influencer tutorials. But this time, they leaned into somethi
Read more →6 August 2025 · 4 min read
The Domino’s Advertisement That Turned A Burger Into Bite-Size Bragging Rights
The fast-food wars have a new front, and it’s not about who has the crispiest fries or the gooiest cheese pull. Domino’s has decided to challenge burger chains over something more strategic: value.
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