Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
8 September 2025 · 4 min read
Inside Peach & Lily’s unconventional influencer marketing strategy
How a skincare brand flipped the script Most beauty launches follow the same formula: glossy campaigns, trending TikTok sounds, and a line-up of influencers posting rehearsed “get ready with me” videos. Peach & Lily
Read more →
5 September 2025 · 5 min read
Nike new campaign: why reframing ‘Just Do It’ is a masterclass in modern marketing
A shift in storytelling For nearly four decades, Nike has been known for three simple words: Just Do It. It was more than a slogan. It became part of culture, shorthand for grit, risk-taking, and determination. But the w
Read more →
4 September 2025 · 5 min read
Jersey Mike’s strategy: How an official NFL sponsor is rewriting the playbook in marketing
The sandwich shop that wanted more than just foot traffic When you think about sub sandwiches, you don’t immediately think of blockbuster marketing campaigns. But Jersey Mike’s has been quietly sharpening its game, movin
Read more →
3 September 2025 · 5 min read
How Celsius’s strategy is reshaping the energy drink playbook
The rise of an energy drink challenger For years, the energy drink shelf was dominated by the same familiar faces. Red Bull had its wings, Monster had its edge, and others fought for small slices of attention. Then Celsi
Read more →
2 September 2025 · 5 min read
TikTok campaign shows the future of marketing through music and culture
How music found its home on TikTok Not long ago, discovering new music meant tuning into the radio or scrolling through playlists on a streaming app. That’s changed. Today, songs don’t just break on TikTok, they’re born
Read more →
1 September 2025 · 5 min read
American Eagle and Tru Kolors: How bold marketing moves are reshaping retail
Setting the stage: a brand under the spotlight American Eagle has been through its fair share of ups and downs. Not long ago, the retailer found itself caught in controversy after a campaign with actor Sydney Sweeney spa
Read more →
29 August 2025 · 5 min read
Dove’s underarm ambassador playbook is a masterclass in bold brand building
If you told someone a few years ago that one of the biggest brand campaigns at the U.S. Open would revolve around armpits, they’d probably laugh it off. Yet here we are in 2025, and Dove has managed to turn underarms int
Read more →
28 August 2025 · 5 min read
How Patrón is remixing dance music culture to build brand love
For over three decades, Patrón has been more than just a tequila brand. It’s become a symbol woven into the fabric of nightlife. From nightclub tables in Vegas to rap lyrics shouted in stadiums, the brand has always foun
Read more →
27 August 2025 · 5 min read
How MLB’s marketing strategy shows the power of Real-Time CDP for brands
Baseball has always been a game of tradition, slow afternoons at the ballpark, the crack of a bat, and the seventh-inning stretch. But behind the scenes, Major League Baseball has been rewriting its entire marketing play
Read more →26 August 2025 · 5 min read
When lifestyle meets Tequila: The rise of the 818 minis
There’s something quietly genius about taking a tequila shooter and turning it into a fashion statement. Not in a flashy, over-the-top way, but in a subtle, cheeky, totally Gen Z kind of way. That’s exactly what 818 Tequ
Read more →25 August 2025 · 3 min read
How Applebee’s Promotion Strategy Finally Got Fans Back To The Table
It starts with a scene that feels familiar: dining rooms that once hummed with chatter have gone quiet, and every dollar is stretched further than before. That’s where Applebee’s found itself, searching for a way to win
Read more →25 August 2025 · 4 min read
How Oreo Advertising And Reese’s Owned The Taylor Swift Moment
There are certain pop culture moments when the internet seems to pause, reset, and spin in a slightly new direction. Taylor Swift announcing her new album The Life of a Showgirl on the Kelce brothers’ podcast, New Height
Read more →Enjoyed this content? We help businesses put these ideas to work.