Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
26 September 2025 · 5 min read
How General Mills is proving that smart advertising spending can reignite growth
A tough market, but a clear strategy General Mills has had a rough stretch, and they’re not alone. The food industry as a whole is feeling the weight of an uncertain economy, changing eating habits, and tighter rules aro
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25 September 2025 · 4 min read
How Depop’s bold marketing strategy is reshaping secondhand fashion
The power of knowing your people When it comes to the world of secondhand fashion, few brands have mastered the cultural pulse quite like Depop. Their latest move? A clever and heartfelt campaign called “Where Taste Reco
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23 September 2025 · 4 min read
How Dr Pepper’s bold college football strategy is redefining fan marketing
Stepping into the game — not just advertising around it There’s marketing. And then there’s being part of the story. Dr Pepper, over the last few years, has clearly chosen the latter, and it’s not playing it safe. Instea
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22 September 2025 · 5 min read
The Pepsi NFL sponsorship shows how a soda brand is rewriting its playbook
A fresh game plan for an old player Every fall, the NFL season returns with its usual dose of touchdowns, rivalries, and fan rituals. But this year, Pepsi decided not to just show up as another sponsor splashing logos on
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22 September 2025 · 5 min read
The story behind Cracker Barrel rebranding and what brands can learn
When comfort food meets branding decisions There’s a reason comfort food spots stick with us the way they do. They aren’t just places to grab a meal; they carry pieces of our own story, reminders of family road trips, sm
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17 September 2025 · 6 min read
From stadium to screen: How Gen Alpha marketing can capture loyalty at the biggest game of 2026
The start of a new play In 2026, the world’s biggest football tournament will sweep through North American cities, and the excitement won’t stay confined to the stadiums. It will carry into homes, fill social feeds, and
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15 September 2025 · 5 min read
Journeys’ rise with “life on loud”: How a New Radicals cover is more than just nostalgia
When a mall becomes the stage Last week, Journeys pushed their brand platform “Life on Loud” into full volume: they released a throwback‑meets‑today music video shot in a shopping mall. The star of the show is a reimagin
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12 September 2025 · 5 min read
KFC’s comeback plan: How new leadership & strategy are turning the tide
KFC’s Path to Reinvention: more than just fried chicken When the numbers started dipping, same‑store sales down about 5% in the U.S. in Q2 2025, it became impossible for KFC just to lean on its legacy. The brand quietly
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11 September 2025 · 5 min read
Pampers prioritizes emotional storytelling for new campaign, brand ethos
The shift from products to feelings For decades, diaper ads were predictable. Smiling babies, a quick shot of absorbent padding, maybe a claim about “up to 12 hours of protection.” Useful? Sure. Memorable? Not really. Pa
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10 September 2025 · 5 min read
How Wild Turkey’s global advertising campaign shows the power of staying true to your roots
How a bourbon brand leaned on tradition in a modern world When most brands chase trends to keep up with younger audiences, Wild Turkey has taken the opposite path. Instead of adding flashy flavors or reinventing its iden
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9 September 2025 · 5 min read
How Snap’s App Power Pack is reshaping marketing strategies for brands and entrepreneurs
How Snap is quietly rewriting the rules of marketing Snap has always been an underdog in the advertising space. While giants like Meta and Google dominate the conversation, Snap has carved its own path by leaning into th
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9 September 2025 · 5 min read
Modelo doubles down on football marketing with a playbook others can learn from
The return of a familiar face Modelo has always been a brand that thrives on larger-than-life characters and bold storytelling. This season, the beer giant brought back a character it first introduced last year, a cowboy
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