Marketing Strategy
Strategic thinking for marketers, founders and growth teams. We cover positioning, go-to-market planning, customer behaviour, funnel design and the frameworks that turn marketing spend into revenue.
3 July 2025 · 4 min read
Samsung Does Mobile Conversion Right: How The Smartest Ads on TV Might Be on Your Phone Too
There’s a quiet revolution happening in advertising, and Samsung Ads is at the heart of it. While many brands are still trying to patch together strategies across mobile, desktop, and connected TV, Samsung has done somet
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2 July 2025 · 5 min read
Sephora doles out Lyft credits to transport shoppers to its stores
For a moment, think about how exhausting it can be to scroll through endless online product listings. You’re guessing your skin tone, hoping the shade on screen is the same in real life, crossing fingers that the moistur
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2 July 2025 · 5 min read
Can Lululemon make a federal case out of ‘dupe culture’?
Lululemon is not just a name you see on workout gear; it’s a lifestyle brand that has created a loyal community around quality, style, and performance. But here’s the twist: lately, the brand is dealing with a surge of “
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2 July 2025 · 5 min read
How Sprite’s “Hurts Real Good” campaign brings the heat
You don’t need a crystal ball to see what Gen Z wants; they’ve been loud and clear. Bold flavors. Cultural relevance. Something fun, something real, something that doesn’t feel like a brand trying too hard.
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1 July 2025 · 5 min read
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
A few years ago, if you had told most marketers that manga publishers and advertising networks would be teaming up to launch digital playgrounds, you might’ve gotten a few skeptical looks.
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1 July 2025 · 5 min read
Adidas Originals leans into cultural influence with a bold new campaign
Adidas has been around long enough to know what works and what doesn’t. But even legacy brands sometimes need to remind the world who they are.
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30 June 2025 · 4 min read
In a Cold Digital World, Radio Optimism Hits Different
Most tech marketing talks about connection. Very little of it actually delivers. But then something like Radio Optimism shows up and suddenly, you remember that tech can feel human.
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29 June 2025 · 5 min read
Comedy, Craft Beer, and Colin Jost: A Celebrity Partnership That’s More Than a Cameo
Let’s be real. Beer commercials aren’t exactly known for originality. Cue the golden pour, the perfect chill, a group of people way too attractive to be at the same bar, and some macho voiceover.
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28 June 2025 · 5 min read
How Omnicom and IPG Turned Ad Boycotts Into a Power Move
Let’s be real. When two titans of the ad world decide to merge, it’s never just about the money. The $13.5 billion union between Omnicom and Interpublic Group (IPG) is more than a mega-deal.
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27 June 2025 · 4 min read
Unilever x Dr. Squatch: What Soap, Memes, and Social‑First Marketing Say About the Future
When Unilever, a household-name titan with over a century in the game, buys a soap company, it doesn’t usually make headlines. But when that company is Dr. Squatch, the cheeky, meme-friendly men’s grooming brand?
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27 June 2025 · 3 min read
Shopping Discovery, But Make It Effortless: Pinterest’s LTK Partnership Explained
Pinterest didn’t roll out a flashy new feature or drop a surprise algorithm update. Instead, it made a move that hits right at the intersection of authenticity, trust, and commerce: it teamed up with LTK.
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26 June 2025 · 4 min read
Marketing Lessons from Liquid I.V.’s I.V. O’Clock: How a Time Became a Brand
There’s a reason everyone’s paying attention to Disney’s latest advertising move, and no, it’s not just about Mickey Mouse or massive media buys.
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