Paid Media
Google Ads, Meta, TikTok and performance marketing strategy, including targeting, creative testing, ROAS benchmarks and campaign teardowns. Practical content for in-house teams and agency marketers.
12 March 2025 · 4 min read
How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)
There’s something about a corner store that just feels like home. Maybe it’s the hum of an old refrigerator packed with ice-cold sodas, the candy aisle where kids linger a little too long, or the way conversations unfold
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11 March 2025 · 4 min read
How Adidas’ advertising campaign is redefining the power of human connection
Marketing is more than just selling products; it’s about carving out an emotional space in people’s lives. While many brands struggle to make an impact, Adidas is doing it effortlessly. With its latest Adidas adver
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7 March 2025 · 4 min read
The rise of in-store digital marketing: How Hy-Vee is changing the game
Imagine this: You walk into your local grocery store, mentally mapping out the fastest route to grab your essentials. But before you even make it past the entrance, a sleek digital screen flashes a deal on your favorite
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7 March 2025 · 4 min read
Five Brands Just Made Oscars Advertising a Must-Watch Event
There are moments in marketing that don’t feel like marketing at all—moments where brands don’t just pitch their products but create an experience.
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6 March 2025 · 5 min read
Beverage Industry Marketing: How Modelo Dominated March Madness Without Being a Sponsor
In the fiercely competitive beverage industry marketing, standing out is more than just about creating a great product—it’s about seizing the right moments and making your brand part of the cultural conversation.
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6 March 2025 · 5 min read
Papa Johns’ Advertisements Prove One Thing: People Sell Pizza Better Than Slogans
There’s something mesmerizing about watching someone do what they love. A chef carefully plating a dish, a barista perfecting their latte art, a musician lost in the rhythm—it’s magnetic.
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3 March 2025 · 4 min read
How Oreo’s Post Malone Collab Is Changing Snack Advertisements
There’s a reason Oreo has remained a household name for over a century. It’s not just about the cookies—it’s about how they constantly find new ways to connect with people.
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26 February 2025 · 4 min read
Heinz mustard commercial: Proof that great branding starts with culture
There are marketing ideas that make you nod in approval, and then there are ideas that make you stop mid-scroll, grin, and think, Well, that was genius. The Heinz Mustard commercial falls squarely into the latter.
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24 February 2025 · 4 min read
The AI Revolution in Digital Ads: How Facebook Advertising AI is Reshaping Marketing
Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an impossible standard.
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21 February 2025 · 4 min read
Uber Marketing Strategy: The unexpected media giant shaking up digital marketing
It started with a ride. A tap on the app, a car pulling up, and a seamless journey from point A to B. That was Uber’s core identity—until it wasn’t. Now, in addition to moving people and food, Uber is moving brands, plac
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6 February 2025 · 5 min read
The 7 Stages of Defeat: How Jim Beam Turns Football Heartbreak into Marketing Gold
Football season brings out all the feels—sadness, frustration, hope, and, if you’re lucky, a glimmer of joy. But let’s be real: most of the time, your team falls short, leaving you staring at the screen, dumbfounded and
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17 June 2024 · 9 min read
From Leak to Leverage: Exploring The Google Leak and Its Unseen Impact on Search
If you were among the millions of SEO professionals worldwide who thought you knew everything about Google’s SEO ranking factors
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