Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
24 March 2025 · 5 min read
No Hard Sell, No Gimmicks: Why the Sprite Campaign Just Works
There’s something special about watching two NBA stars—one a rising force, the other a legend—trading wisdom in a car. No in-your-face product placements. No cringe-worthy branding.
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21 March 2025 · 4 min read
Forget Ads—Rémy Martin is Winning by Investing in the Local Music Scene
There’s a difference between a brand that talks to its audience and one that actually gets them. You know it when you see it—marketing that doesn’t just feel like another sales pitch but like a brand actually understands
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21 March 2025 · 5 min read
Stunt Advertising: When Brands Turn Commercials Into Thrilling Action Movies
In a media landscape where skipping ads has become second nature, a recent Oscars broadcast stunned viewers in a way no one saw coming.
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20 March 2025 · 4 min read
e.l.f.’s Genius Social Media Campaign <a href="/services/marketing-strategy">Marketing Strategy</a>—And Why It Works
e.l.f. Cosmetics just did it again. If there’s one beauty brand that consistently dominates social media, it’s them. This time, they’re taking over the internet with ‘Descubre e.l.f.ecto,’ a campaign that turns the art o
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20 March 2025 · 4 min read
On Soft Wins Campaign: How Running Got a Softer, Smarter Rebrand
For decades, sports marketing has thrived on a singular, almost brutal philosophy: push harder, suffer more, win at all costs. Brands have built their legacies on the backs of relentless athletes who sacrifice everything
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20 March 2025 · 6 min read
How Dove’s Humorous Brand Marketing Shook Up Its Image with ‘Moist’
Dove has been the reigning champion of personal care for over four decades, not just because of their iconic products, but because of their unwavering commitment to empowerment, self-esteem, and realness.
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19 March 2025 · 5 min read
From Classic Ads to AI-Powered Brand Storytelling: Coca-Cola’s Creative Evolution
Coca-Cola has long been a pioneer in advertising, mastering the art of creating iconic moments that connect with audiences.
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18 March 2025 · 5 min read
Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’
When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they didn’t just release another flashy ad or promotion. They flipped the marketing script entirely, creating a phenomenon where the fans are a
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18 March 2025 · 5 min read
Bliss’ Brilliant Comeback: Why Millennial Products Are the Secret to Their Success
Bliss, a skincare brand that made waves in the late ’90s, is having a marketing renaissance—but it’s not for Gen Z. Instead, the beauty brand is leaning hard into its elder millennial roots, reigniting its connecti
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17 March 2025 · 5 min read
The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s
It’s not every day a fast-food giant resurrects a forgotten character from the ‘70s and has the internet buzzing. But when McDonald’s announced the return of Uncle O’Grimacey, fans weren’t just excited about an obscure p
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17 March 2025 · 5 min read
Consumer Backlash: The Secret Weapon for Building Brand Loyalty
Marketing isn’t all about flawless campaigns or viral hits. There are moments when everything goes sideways—campaigns flop, social media erupts, and suddenly, a brand finds itself at the center of consumer backlash.
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14 March 2025 · 4 min read
Nostalgia as a strategy: The Coca-Cola marketing campaign takes us back to the ice cream truck
Coca-Cola did it again. They’ve taken a simple product launch—introducing an orange cream soda flavor—and turned it into a full-blown cultural phenomenon. But this isn’t just about a new flavor on the shelf; itR
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