Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
14 March 2025 · 4 min read
Powerade vs. Gatorade: How an Underdog March Madness Campaign Is Shaking Things Up
There’s something about an underdog story that pulls people in. It’s why we cheer for the lower-seeded teams pulling off March Madness campaign upsets. It’s why sports movies about grit and perseverance never get old.
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13 March 2025 · 4 min read
Emotional Branding in Action: How Clorox Made Scrubbing the Toilet Feel Like Self-Care
There was a time when cleaning was just another chore—an afterthought squeezed between work, family, and the occasional guilty-pleasure Netflix binge.
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12 March 2025 · 4 min read
Chili’s marketing: How NASCAR and Lifetime are driving brand success
Marketing isn’t just about selling a product—it’s about selling an experience, a feeling, a lifestyle. The best brands don’t just insert themselves into their customers’ lives; they become a natural part of them.
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12 March 2025 · 4 min read
How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)
There’s something about a corner store that just feels like home. Maybe it’s the hum of an old refrigerator packed with ice-cold sodas, the candy aisle where kids linger a little too long, or the way conversations unfold
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11 March 2025 · 4 min read
How Adidas’ advertising campaign is redefining the power of human connection
Marketing is more than just selling products; it’s about carving out an emotional space in people’s lives. While many brands struggle to make an impact, Adidas is doing it effortlessly. With its latest Adidas adver
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11 March 2025 · 4 min read
Estée Lauder AI: Smarter, Faster, and Changing the Beauty Game
The beauty industry never slows down. Trends cycle in and out at lightning speed, customer preferences shift overnight, and brands must constantly reinvent themselves to stay ahead.
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10 March 2025 · 4 min read
WeWard’s Secret to Success in Health and Wellness Apps? Gamification and a Tennis Icon
There’s a new name making waves in health and wellness apps, and it’s not the usual suspects like Nike, Apple, or Fitbit.
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10 March 2025 · 4 min read
How CeraVe’s <a href="/services/marketing-strategy">marketing strategy</a> is winning hearts and sales: What entrepreneurs can learn
There’s something special about a brand that truly connects with its audience. It’s not just about selling products; it’s about crafting a story that resonates. CeraVe has mastered this art, and its latest ad campaign pr
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10 March 2025 · 5 min read
Beyond Ads: How Rare Beauty Built a Billion-Dollar Brand with Community-Oriented Marketing
Selena Gomez didn’t just wake up one day and decide to launch a beauty brand. She didn’t slap her name on a few products, throw some ads online, and hope for the best.
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10 March 2025 · 4 min read
Why Califia Farms’ purpose-driven marketing is a blueprint for future brands
There’s something undeniably refreshing about a brand that doesn’t just sell a product—it creates meaningful moments that resonate with the world. Califia Farms, a plant-based beverage company, is doing exactly tha
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7 March 2025 · 4 min read
The rise of in-store digital marketing: How Hy-Vee is changing the game
Imagine this: You walk into your local grocery store, mentally mapping out the fastest route to grab your essentials. But before you even make it past the entrance, a sleek digital screen flashes a deal on your favorite
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7 March 2025 · 4 min read
Five Brands Just Made Oscars Advertising a Must-Watch Event
There are moments in marketing that don’t feel like marketing at all—moments where brands don’t just pitch their products but create an experience.
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