Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

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9 August 2024 · 9 min read

The art of throwing shade: Counting down iconic showdowns of brand competitors

Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?

30 July 2024 · 6 min read

Decoding Cognitive Bias: How Cognitive Distortions Impact Business Outcomes and Team Dynamics

Ever wondered why that brilliant idea didn’t quite pan out as expected, or why your team sometimes feels like they’re not all on the same page?

Hype Insight

19 July 2024 · 10 min read

From Door-Knocking to Digital Ads: How Political Marketing Campaigns Are Engaging Voters Everywhere

With more than 2 billion voters heading to the polls, the geopolitical, social, and economic futures of 50 countries

Hype Insight

10 July 2024 · 10 min read

The New Titan: How the Nvidia marketing playbook helped them lead the trillion-dollar club

The race to become the world’s most valuable company has consistently been dominated by two companies.

2 July 2024 · 11 min read

Raising the torch: How brands are creating memorable moments at the Olympics in Paris 2024

When it comes to the celebration of sports as a whole, there really isn’t anything out there that matches the spectacle of the Olympic Games.

17 June 2024 · 9 min read

From Leak to Leverage: Exploring The Google Leak and Its Unseen Impact on Search

If you were among the millions of SEO professionals worldwide who thought you knew everything about Google’s SEO ranking factors

Hype Insight

11 June 2024 · 12 min read

When good intentions go wrong: Brands that flopped in their Pride Month marketing campaigns (and those that didn’t)

If you see your favorite brands modifying their logos to match the colors of the rainbow, you know you’ve officially entered June where Pride Month marketing campaigns take center stage.

29 May 2024 · 10 min read

Beyond the Boundary: IPL Promotion Strategies Used By Teams To Keep Fans Hooked All Year

With the 2024 season of the IPL behind us with record viewerships, it’s undeniable that India has once again laid claim to the most enthusiastic cricket fans

13 May 2024 · 8 min read

Game On: Captivating Global Audiences During The Euro 2024 With Omnichannel Marketing

The countdown for the UEFA European Championship 2024 has begun. On June 14, national teams from 24 countries will gather in Germany to compete in this prestigious tournament.

13 May 2024 · 7 min read

Taste the Rainbow, Live the Dream: Analyzing Skittles Littles’ Impactful Contest <a href="/services/marketing-strategy">Marketing Strategy</a>

If you’re a New Yorker or know anything about the Big Apple, then you’re well aware that when it comes to snatching up an apartment the struggle is all too real.

Hype Insight

1 May 2024 · 9 min read

Slam Dunk Partnership: PepsiCo’s Starry Takes Over the NBA All-Star Game With Ingenious Sports Marketing

If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s list.

22 April 2024 · 8 min read

Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders

If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s list.

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