Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

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17 June 2024 · 9 min read

From Leak to Leverage: Exploring The Google Leak and Its Unseen Impact on Search

If you were among the millions of SEO professionals worldwide who thought you knew everything about Google’s SEO ranking factors

Hype Insight

11 June 2024 · 12 min read

When good intentions go wrong: Brands that flopped in their Pride Month marketing campaigns (and those that didn’t)

If you see your favorite brands modifying their logos to match the colors of the rainbow, you know you’ve officially entered June where Pride Month marketing campaigns take center stage.

29 May 2024 · 10 min read

Beyond the Boundary: IPL Promotion Strategies Used By Teams To Keep Fans Hooked All Year

With the 2024 season of the IPL behind us with record viewerships, it’s undeniable that India has once again laid claim to the most enthusiastic cricket fans

13 May 2024 · 8 min read

Game On: Captivating Global Audiences During The Euro 2024 With Omnichannel Marketing

The countdown for the UEFA European Championship 2024 has begun. On June 14, national teams from 24 countries will gather in Germany to compete in this prestigious tournament.

13 May 2024 · 7 min read

Taste the Rainbow, Live the Dream: Analyzing Skittles Littles’ Impactful Contest <a href="/services/marketing-strategy">Marketing Strategy</a>

If you’re a New Yorker or know anything about the Big Apple, then you’re well aware that when it comes to snatching up an apartment the struggle is all too real.

Hype Insight

1 May 2024 · 9 min read

Slam Dunk Partnership: PepsiCo’s Starry Takes Over the NBA All-Star Game With Ingenious Sports Marketing

If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s list.

22 April 2024 · 8 min read

Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders

If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s list.

12 April 2024 · 8 min read

The ’Coca-Cola x Marvel: The Heroes’ campaign: A blueprint for partnership marketing

Find out how <a href="/services/partnership-marketing">partnership marketing</a> could be the winning formula behind the ’Coca-Cola x Marvel: The Heroes’ marketing campaign. Uncover more insights here.

9 April 2024 · 9 min read

Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns

Every year as April 1st approaches, people around the world rev up their engines to unleash some of the most creative and outlandish pranks for a few laughs.

2 April 2024 · 8 min read

Beyond the Patty: Unwrapping The $1 Million Burger King Whopper Campaign

When Burger King rolled out its iconic ‘Have it Your Way’ slogan in 1974, the jingle that accompanied it promised consumers, ‘Special orders don’t upset us, all we ask is that you let us serve it your way!’

26 March 2024 · 8 min read

Life after TikTok: Exploring the potential aftermath of banning TikTok in the U.S. and alternative platforms

Ever heard of the Flip the Switch Challenge or the Plank Challenge? You might even know a few people who have participated in these TikTok challenges that have become a breeding ground for some of the most memorable vira

21 March 2024 · 8 min read

From Yankee to Yorker: How ICC plans to spread cricket fever in the U.S. ahead of the 2024 T20 World Cup

There’s no doubt that the United States has a passion for professional sports like no other country. From the Super Bowl to NBA All-Star Weekend, Major League Baseball, and the Daytona 500, America’s got a ma

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