Insight

The Hype Insight blog.

Strategies, breakdowns and ideas to help you create hype around your brand.

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12 April 2024 · 8 min read

The ’Coca-Cola x Marvel: The Heroes’ campaign: A blueprint for partnership marketing

Find out how <a href="/services/partnership-marketing">partnership marketing</a> could be the winning formula behind the ’Coca-Cola x Marvel: The Heroes’ marketing campaign. Uncover more insights here.

9 April 2024 · 9 min read

Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns

Every year as April 1st approaches, people around the world rev up their engines to unleash some of the most creative and outlandish pranks for a few laughs.

2 April 2024 · 8 min read

Beyond the Patty: Unwrapping The $1 Million Burger King Whopper Campaign

When Burger King rolled out its iconic ‘Have it Your Way’ slogan in 1974, the jingle that accompanied it promised consumers, ‘Special orders don’t upset us, all we ask is that you let us serve it your way!’

26 March 2024 · 8 min read

Life after TikTok: Exploring the potential aftermath of banning TikTok in the U.S. and alternative platforms

Ever heard of the Flip the Switch Challenge or the Plank Challenge? You might even know a few people who have participated in these TikTok challenges that have become a breeding ground for some of the most memorable vira

21 March 2024 · 8 min read

From Yankee to Yorker: How ICC plans to spread cricket fever in the U.S. ahead of the 2024 T20 World Cup

There’s no doubt that the United States has a passion for professional sports like no other country. From the Super Bowl to NBA All-Star Weekend, Major League Baseball, and the Daytona 500, America’s got a ma

8 March 2024 · 11 min read

Lessons from Netflix’s Drive to Survive: How F1’s <a href="/services/marketing-strategy">marketing strategy</a> helped them cross the finish line

‘The suspense and surprise are handled as if it were a Hitchcock thriller,’ writes one critic from Argentina about the wildly popular sport that 60 million fans can’t seem to get enough of.

7 March 2024 · 8 min read

How Apple Vision Pro is reshaping brand experiences with the help of VR advertising

In 2016, a Simpsons episode titled ‘Friends and Family’ aired where everyone’s favourite Springfield residents were going about their everyday lives

29 February 2024 · 6 min read

Elevate your brand authenticity by using strategies inspired by giants in the chocolate industry

Did you know those little pound signs pack a punch when getting your posts seen by the right people?

29 February 2024 · 6 min read

Unleashing the power of using social media hashtags to drive discoverable content

Did you know those little pound signs pack a punch when getting your posts seen by the right people?

15 February 2024 · 7 min read

Best ways to make sure digital marketing strategies are neurodiversity-friendly

If you’re a digital marketer, you know the most successful digital marketing strategies belong to the businesses that get their brands to reach as many consumers as possible.

8 February 2024 · 5 min read

The Taylor Swift Brand: Lessons for Digital Marketers From a Global Superstar

From signing a record deal at the age of 14 where she quickly rose as a country music star to becoming arguably the biggest pop sensation in the world today

31 January 2024 · 5 min read

Decoding the latest Google and Yahoo spam updates

Transforming email best practices into mandatory requirements—that’s what Google and Yahoo are trying to normalise starting 1st February 2024.

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