Strategies, breakdowns and ideas to help you create hype around your brand.
25 April 2023 · 5 min read
No matter the size of your brand, there are always individuals who hold a deep appreciation for what you offer and are eager to spread the word. By tapping into the marketing potential of these individuals, empowering th
11 April 2023 · 5 min read
Almost two-thirds of Chief Economists predict a global recession in 2023 with inflation reverberating throughout the global economy. The looming—and in some cases the current—economic downturn has forced business and ind
3 April 2023 · 7 min read
GPT-4 is the latest iteration of the GPT series of language models and generative AI developed by OpenAI, with its design aiming to be even more advanced than its predecessor, GPT-3.5. With initial results far outpacing
24 March 2023 · 4 min read
Twitter has been a hot topic ever since Elon Musk declared his interest in acquiring the social media platform and ultimately went through with the acquisition on 27 October 2022. Naturally, people around the world kept
27 February 2023 · 1 min read
Meta CEO, Mark Zuckerberg has recently announced the launch of a new feature, Meta Verified, a paid verification subscription that will provide users with a blue “Meta Verified” badge, increased visibility ac
10 February 2023 · 6 min read
With an estimated 81% of consumers preferring to engage with businesses and brands that have a strong social media presence, social media platforms are a valuable marketing option for businesses to consider—yes, that inc
3 February 2023 · 5 min read
The way you market your brand largely depends on the business you operate. For instance, the <a href="/services/marketing-strategy">marketing strategy</a> used by a brick-and-mortar shop will differ greatly from that of a food distributor. And for a food wholesal
27 January 2023 · 6 min read
Marketing starts by identifying a need or issue that a product or service can solve. Traditionally, this was identified through mediums like surveys, focus groups, and questionnaires. Now, with the wealth of information
29 September 2022 · 4 min read
It’s estimated that over 30% of all data generated in the world comes from the healthcare industry, in fact, the yearly growth rate of healthcare data is estimated to increase to 36% by 2025. The healthcare industry is r
5 August 2022 · 5 min read
In 2021, Facebook announced that it was rebranding as ‘Meta’. This announcement and rebranding were used to signify the company’s vision for its future, which included much work going into virtual reality technologies an
27 June 2022 · 5 min read
With the explosive growth of digital technology has come more and more methods for advertisers to connect with their customers on an increasingly personal level. There are simply so many different ways of getting through
27 June 2022 · 4 min read
Braze is an incredibly powerful customer relationship management tool that allows brands to design personalised and automated marketing campaigns that can drive customer engagement. However, with so much power in this sy
