Strategies, breakdowns and ideas to help you create hype around your brand.
24 May 2022 · 4 min read
Braze is a customer engagement platform that provides the tools to create powerful customer interactions between consumers and brands. Their solutions give brands the opportunity to connect with their audience while prov
17 September 2021 · 7 min read
As human beings, we connect easily with those we relate to. The technique of mirroring refers to the replicating of the physical and verbal behaviours of those we’re communicating with. This technique builds understandin
6 April 2021 · 6 min read
Love is a beautiful and wonderful feeling. Unfortunately, it can be hard to find true love, which has paved the way for dating platforms like Tinder, Coffeemeetsbagel, and OkCupid. These days, it’s really one dating site
20 January 2021 · 4 min read
I recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything, she insisted that I help her find a ‘cool’ story and not something about a war. I to
15 January 2021 · 4 min read
Every year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party in early December, so we had the chance to make the most of Black Friday deals. Th
8 October 2020 · 4 min read
The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t imagine being in that position and having the strength to decide something like that.
21 September 2020 · 8 min read
If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it for my daughter’s birthday, I made quite the impression (so they say).
14 September 2020 · 4 min read
I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours. Don’t get me wrong, kids are great—but when it comes to personal belongings, nothing is
15 June 2020 · 7 min read
Have you ever played the game ‘Family feud’? It’s quite simple. All you’re supposed to do is come up with words that are associated with survey questions. There’s this one question I remember quite well – “What wou
9 April 2020 · 11 min read
There’s a lot we can learn from Canva’s marketing strategy, especially with regard to positive and efficient growth as a company. We talk about the successes and failures of startups quite often and Canva certainly deser
10 February 2020 · 7 min read
We know about Netflix because we have all used the platform to stream our favourite TV shows and movies. Whether it was just to spend an evening at home binging on your favourite show or watch a movie with friends over t
20 January 2020 · 7 min read
Survivor bias, also known as survivorship bias, is a phenomenon that causes your marketing or market research to fail. It’s the reason why certain kinds of marketing advice never seem to work. You must be wondering why I
