Strategies, breakdowns and ideas to help you create hype around your brand.
27 June 2022 · 4 min read
Braze is an incredibly powerful customer relationship management tool that allows brands to design personalised and automated marketing campaigns that can drive customer engagement. However, with so much power in this sy
22 June 2022 · 4 min read
The importance of data can’t be overstated in its part in revealing patterns, trends, and insights. Data is an integral part of developing a digital <a href="/services/marketing-strategy">marketing strategy</a>. Digital marketers must develop winning strategies a
22 June 2022 · 5 min read
Founded in 2008, Airbnb has completely disrupted the traditional hospitality industry within a relatively short span of existence. Hotels have gone from being a hallmark of travelling to now becoming most popular for fam
8 June 2022 · 6 min read
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou We live in the age of consumer empowerment and
24 May 2022 · 4 min read
Braze is a customer engagement platform that provides the tools to create powerful customer interactions between consumers and brands. Their solutions give brands the opportunity to connect with their audience while prov
17 September 2021 · 7 min read
As human beings, we connect easily with those we relate to. The technique of mirroring refers to the replicating of the physical and verbal behaviours of those we’re communicating with. This technique builds understandin
6 April 2021 · 6 min read
Love is a beautiful and wonderful feeling. Unfortunately, it can be hard to find true love, which has paved the way for dating platforms like Tinder, Coffeemeetsbagel, and OkCupid. These days, it’s really one dating site
20 January 2021 · 4 min read
I recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything, she insisted that I help her find a ‘cool’ story and not something about a war. I to
15 January 2021 · 4 min read
Every year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party in early December, so we had the chance to make the most of Black Friday deals. Th
8 October 2020 · 4 min read
The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t imagine being in that position and having the strength to decide something like that.
21 September 2020 · 8 min read
If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it for my daughter’s birthday, I made quite the impression (so they say).
14 September 2020 · 4 min read
I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours. Don’t get me wrong, kids are great—but when it comes to personal belongings, nothing is
