Strategies, breakdowns and ideas to help you create hype around your brand.
15 June 2020 · 7 min read
Have you ever played the game ‘Family feud’? It’s quite simple. All you’re supposed to do is come up with words that are associated with survey questions. There’s this one question I remember quite well – “What wou
9 April 2020 · 11 min read
There’s a lot we can learn from Canva’s marketing strategy, especially with regard to positive and efficient growth as a company. We talk about the successes and failures of startups quite often and Canva certainly deser
10 February 2020 · 7 min read
We know about Netflix because we have all used the platform to stream our favourite TV shows and movies. Whether it was just to spend an evening at home binging on your favourite show or watch a movie with friends over t
20 January 2020 · 7 min read
Survivor bias, also known as survivorship bias, is a phenomenon that causes your marketing or market research to fail. It’s the reason why certain kinds of marketing advice never seem to work. You must be wondering why I
3 January 2020 · 3 min read
While some of you must be wondering what the Google Disavow tool is, I’m sure many of you have heard mixed reviews about using it for SEO. If you’re reliant on Google’s website rankings for greater traffic, are a victim
9 December 2019 · 5 min read
As an owner of a portfolio of products/services, you must already know how difficult it is to create new content regularly. If not for new content, however, you may end up losing some of your clients to your competition.
25 November 2019 · 7 min read
Customer journey mapping is the process that helps brands or businesses learn more about their customers and the journey they take when they interact with your business. This, as you may know, is not a new concept and ha
25 September 2019 · 3 min read
It’s a no-brainer that social media stories marketing is one of the best selling tools. Facebook’s Chief Product Officer, Chris Cox, wasn’t kidding last year when he said that in 2019, social media stories will be the pr
4 July 2019 · 3 min read
As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, you’ve probably noticed a fair share of Electronic Point of Sale (EPOS) systems. These devices, which appear to be mere bar cod
12 June 2019 · 4 min read
Content strategies occupy the cornerstone of any marketer’s secret recipe for success. In order to succeed, however, staying ahead of the latest trends is a must and here, vertical video marketing is becoming hard to ign
28 May 2019 · 4 min read
Among the many marketing tools marketers eagerly lay claim to, Inspectlet is a source of advanced functionality and useful insights when it comes to audience behaviour. One of the most useful things you can do with its J
15 April 2019 · 4 min read
As any industry insider would know, marketing always depends on who the end customer is. For marketers whose product or service is meant for businesses rather than direct consumers, sleek and agile B2B marketing approach
