Brand Campaigns
In-depth breakdowns of the brand campaigns that shaped culture, from Nike and Apple to Super Bowl ads and challenger brands making noise. We analyse what worked, why it worked, and what marketers can steal.
15 July 2025 · 5 min read
The Evolution of Wiping: How Dude Wipes Is Schooling Legacy Brands One Bathroom Break At A Time
Not every breakthrough campaign starts with a million-dollar budget or a celebrity endorsement. Sometimes, it starts with tree bark in a glass case, and a perfectly timed joke about Uranus.
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14 July 2025 · 4 min read
Sun Bum’s Community Loyalty Program That Doesn’t Care How Much You Spend
Most loyalty programs are like gym memberships in January. Full of good intentions, but nobody really wants to keep up with them. Punch cards, reward points, discounts, they’ve all become background noise.
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11 July 2025 · 5 min read
Why Everyone’s Talking About Olipop’s Soda Stories
There’s something about soda that used to feel… simple. Not just the taste, but the moment it created. A cold can from your grandma’s fridge. A fizzy reward after school with friends. Soda was less about the drink and mo
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11 July 2025 · 4 min read
Sonic’s Pickle Trend Moment Was Absurd—and It Was Perfect
There’s something oddly thrilling about watching pickles rain from the sky. Not CGI. Not animation. Actual pickles. And this summer, Sonic Drive-In made it happen.
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11 July 2025 · 3 min read
How Pacsun’s Denim Days Blends Nostalgia With TikTok Magic
It’s wild how things come full circle. Not long ago, shopping malls felt like a fading relic, replaced by instant shipping and endless online carts. But now, Gen Z is bringing those very malls back to life, right where m
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10 July 2025 · 4 min read
Why User-Generated Content Is The Future And Powerade Just Proved It
Let’s talk about Powerade, but not in the usual way. Forget sidelines and athletes chugging electrolytes during timeouts. This time, Powerade showed up not on the court but deep in the world of TikTok, dancing straight i
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8 July 2025 · 4 min read
KFC’s “Comeback Era” proves how brands can grow through bold, honest rebranding
KFC has been around for what feels like forever. Everyone knows the red bucket, the 11 herbs and spices, and the smiling face of Colonel Sanders.
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8 July 2025 · 4 min read
Why An Emotional Connection With Singing Backpacks Made Gen Z Care About JanSport
For a long time, JanSport was the brand equivalent of your childhood lunchbox: practical, reliable, and very easy to forget. Sure, it had a legacy; most Millennials probably owned one.
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7 July 2025 · 4 min read
Keep It Original: Why Ben’s Original Is Winning With Realness
Back in 2020, Uncle Ben’s became Ben’s Original. It was more than a name change, it was a reset. The rebrand wasn’t just about optics or cleaning up outdated branding.
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2 July 2025 · 5 min read
Can Lululemon make a federal case out of ‘dupe culture’?
Lululemon is not just a name you see on workout gear; it’s a lifestyle brand that has created a loyal community around quality, style, and performance. But here’s the twist: lately, the brand is dealing with a surge of “
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2 July 2025 · 5 min read
How Sprite’s “Hurts Real Good” campaign brings the heat
You don’t need a crystal ball to see what Gen Z wants; they’ve been loud and clear. Bold flavors. Cultural relevance. Something fun, something real, something that doesn’t feel like a brand trying too hard.
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1 July 2025 · 5 min read
Adidas Originals leans into cultural influence with a bold new campaign
Adidas has been around long enough to know what works and what doesn’t. But even legacy brands sometimes need to remind the world who they are.
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