Social Media
Social media strategy, platform-by-platform guides and content marketing ideas. We cover what is actually working on LinkedIn, Instagram, TikTok and YouTube, not the generic advice.
14 April 2025 · 4 min read
BeReal ads: BeReal launches US advertising platform led by former TikTok exec
A few years ago, BeReal quietly entered the social scene with a simple premise: share one unfiltered moment a day. No filters, no scheduled content, no carefully crafted personas—just people, being people.
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11 April 2025 · 5 min read
How NWSL is scoring wins with non traditional marketing strategies
A few years ago, if you brought up women’s soccer in the U.S., most people thought of national team stars and Olympic glory.
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11 April 2025 · 5 min read
DraftKings’ new gaming campaign shows how to market with purpose and fun
If you’ve ever been in a room full of people who all somehow know the lyrics to a decades-old country song, you know the feeling DraftKings was aiming for in their new gaming campaign.
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9 April 2025 · 4 min read
How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising
College basketball takes over the airwaves every March. If you know how to take advantage of the rivalries, buzzer beaters, and rollercoaster of emotions, it’s a marketing goldmine.
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8 April 2025 · 5 min read
How icy hot turned muscle relief into a movement
Let’s be real — most of us know Icy Hot as the thing you grab when your back’s sore from doing too much too fast. Maybe you’ve seen it sitting on a pharmacy shelf, or remember a commercial with Shaq talking about aches a
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8 April 2025 · 5 min read
The quiet revolution behind Unilever’s content machine
Over the years, marketing has evolved from glossy billboards and 30-second TV spots into something far more dynamic—and let’s be honest, more demanding.
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4 April 2025 · 5 min read
McDonald’s Is Blurring the Line Between Fast Food and Video Game Marketing Campaigns
When you think of McDonald’s, you probably picture golden fries, Happy Meals, and the nostalgic red-and-yellow glow that defines childhood.
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3 April 2025 · 5 min read
From Beaches to Rooftops: The Clever Shift in Beer Marketing with Corona’s ‘La Playa Awaits’
When you think of Corona, your mind likely drifts to the beach. But not just any beach—it’s the feeling of being on one: relaxed, easygoing, the sun warming your skin.
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2 April 2025 · 6 min read
Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”
In a world where trends change at lightning speed, it’s a breath of fresh air to see a legacy brand like Estée Lauder continue to nail it.
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2 April 2025 · 5 min read
From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution
Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential symbol of suburban shopping malls, seemed to be fading into oblivion.
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1 April 2025 · 6 min read
From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch
Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with the old, in with the new” is a cliché at best, a throwaway phrase at worst.
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1 April 2025 · 4 min read
Move, Laugh, Belong: Puma’s ‘Go Wild’ Campaign Highlights Self-Expression in Sport
There’s a quiet revolution unfolding in the world of sportswear—and it’s not about lighter fabrics, faster soles, or the latest performance metrics. It’s something more personal, more resonant.
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