Healthcare Marketing Campaigns Widen Your Patient Base
Marketing campaigns are essential for attracting a growing patient base and for building trust. Which is achieved by gaining exposure that gives rise to greater visibility and transparency.
33% of consumers use social media when searching for healthcare information, whilst 33% of a user’s total time on the internet is spent on social media. This offers a great platform for healthcare providers who are keen to promote their services through digital channels as social media marketing services and platforms give an extra push and act as an audience widener.
Most of the time when one experiences symptoms linked to any suspected condition, individuals tend to head on over to social media and skim over recent posts about infections or medical conditions.
They seek to know how other people reacted to similar symptoms, what remedies they made use of and other personal reviews to get a more personal rundown on medical conditions they are possibly facing, this has boosted the interest of healthcare providers toward utilising digital marketing services.
40% of users say information found on social media affects the way they deal with their health since social media facilitates instant communication streams, drives brand awareness, and enables targeted advertising tailored specifically for each user and their preferences.
Building trust and credibility is vital in the healthcare industry for creating positive patient experiences, ensuring effective communication and improving health-related outcomes. The patient-provider relationship is built on trust and it is a cornerstone of ethical and patient-centred practices, which can be done directly through channelling services and bookings sent on social media.
Why are healthcare marketing campaigns considered important?
There is an extremely high relevance for using social media marketing in healthcare. Utilising it enables healthcare providers to primarily achieve the following objectives among many others:
- Brand awareness: Social media accounts can offer content detailing symptoms and current issues your patients are seeking quick access to, building communities around your brand.
- Patient retention: Showcase your authority and expertise in your field to create an urge for your patients to keep booking you for appointments over other healthcare providers.
- Patient communication: Send your patients valuable medical information by creating timely communications to help manage symptoms and treatment—fostering trust and credibility.
- Managing reputation: Maintaining a positive reputation is crucial—this involves giving feedback, responding to patient reviews, and actively shaping a positive online presence.
How does healthcare social media marketing result in building trust and credibility?
Building trust and credibility through social media campaigns requires a strategic approach because nowadays everyone has a platform, therefore, building credibility is vital for enhancing the levels of trust one can place on information shared, especially when related to healthcare.
Social media is a powerful tool that connects patients, shares valuable information, and humanises healthcare organisations.
This is how healthcare social media campaigns can be enhanced when utilised to gain reach and build trust:
01
Authenticity and transparency
Sharing authentic stories about how processes work and behind-the-scenes glimpses of healthcare professionals, facilities, and daily operations on social media, build transparency and trust, social media provides a platform to showcase the human side of healthcare.
02
Health-based educational content
Sharing educational content that provides valuable information on health topics, preventive measures, underlying conditions and treatment options, positions the healthcare organisation as a reliable and trusty source for health-related information and expertise.
03
Patient testimonials and success stories
Featuring patient testimonials and success stories will highlight positive health outcomes, treatments and experiences. This builds credibility and trust for the health service and also fosters a sense of community and support amongst existing and potential patients.
04
Engage in two-way communication
Engaging with the patient base by responding to comments, answering questions, and participating in discussions, enables a form of two-way communication on social media platforms and demonstrates responsiveness and a commitment towards the concerns of patients.
05
Highlight healthcare professionals
Showcasing the level of expertise and dedication of healthcare professionals towards their patients, introducing staff members, sharing their qualifications and experience, and highlighting their contributions to patient care, personalises and creates brand identity.
06
Community involvement
Commitment to the community by sharing information about health events, sponsorships, community outreach programs and participation will build trust, and goodwill to create a level of good rapport with the community, which will eventually show in the patient base.
07
Use of visuals
Visuals with interactive images or videos will create engagement. Content that could be used are virtual tours of facilities, animated health education videos and live Q&A sessions with healthcare professionals, this creates a personality for the healthcare provider.
08
Utilise influencers and advocates
Collaboration and integration with influencers or patient advocates can spread awareness, share positive experiences and promote the organisation. Influencers tend to have a significant impact on boosting credibility, trust and the image of the healthcare organisation.
With our expertise in this area and our personalised services, you can easily build a robust online presence that reflects your commitment to patient well-being. We can assist you in turning your social media platforms into a powerful tool for patient engagement, education, and community building.
79%
Patients browse the internet or social media to answer specific personal health-related questions.
75%
Patients search online for a doctor, a dentist, or medical care when undergoing symptoms and changes
81%
Businesses have seen that social media marketing increases accountability and trust with stakeholders
62%
Marketing executives add more value by showcasing medical information and material on social media
Empower your marketing strategy with our specialised services for the best healthcare social media campaigns for the implementation of a transformative approach!
Overcome market saturation, competition and density hurdles to achieve growth and foster trust among your patients with us.
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Content that educates, informs, and inspires generally tends to perform well on social media. In the healthcare industry, the best type of content includes articles, videos, infographics, patient testimonials, and health-based updates.
Social media platforms that perform the best for healthcare marketing are Facebook, Instagram, Twitter, and LinkedIn. Visual platforms like Instagram are effective for engaging younger demographics, while Facebook and LinkedIn may be more suitable for older audiences.
Don’t hesitate to contact us about our digital marketing services!
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Establish the best kind of healthcare social media campaigns that boost your patient base and ROI with us!
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