MARKETING STRATEGY & PLANNING
DEFINE YOUR OVERALL GAME PLAN TO DRIVE THE ENTIRE MARKETING MACHINE
No initiative or effort works without a sound strategy behind it. Your approach needs to be tailored to capitalise on the opportunities within your industry and wired to withstand any obstacles that may come about. We're not in the business of aimless marketing and we make it a point to constantly adjust your marketing efforts when, and if, required.
MARKET INSIGHTS & ANALYSIS
At this very early stage, we conduct a thorough marketing audit and dissect every facet of your business environment.
- Identify the relative structure and operations of your industry.
- Understand the demographics and behaviour of the market.
- Observe the competition's activities, strengths, and weaknesses.
- Recognise the elements that succeed and fail in the market climate.
We formulate the overall strategy and vision for your business based on the insights from the initial market analysis.
- Write out the long-term goals and objectives of the business.
- Organise the core marketing elements to drive results, from paid ads and social media to blogging and email campaigns. No stone is left unturned.
Using the strategy as a base, we flesh out a detailed marketing action plan digging into the minutiae.
- We set out the medium and short-term objectives.
- The exact specifics of each task are identified and written out.
ANALYTICS & FEEDBACK
We use a data-driven method to analyse the results of each measure that was taken.
- We observe the overall efficacy of the strategy.
- The performance of each task on the action plan is assessed.
- Based on the feedback received from all quarters, the marketing strategy and plan are improved and revised.