HELLO, IS IT ME YOU'RE LOOKING FOR?
Our call campaigns aren't led by a sales team that's blindly foraging in the dark. The sales, marketing, and content teams are aligned in pursuing the same central objectives for you. We work together in developing customer profiles that will inform the list of people we call, then build content and collateral that can be used at various stages of the buyer's journey.
HOW DO WE DEVELOP CUSTOMER PROFILES?
A thorough market research process leads us to evaluate some vital components.
- Your past customer wins and losses
- Previous market segments and the potential for new segmentation
- The makeup and structure of your industry
- The various products and services you offer, along with the different customer profiles for those many offerings
WHAT CONSTITUTES A CALL CAMPAIGN?
The campaigns do involve calls, but it's not only about them.
- We include multiple touch points with leads, incorporating a combination of emails, calls, and in-person meetings.
- Each touch point leads to the next phase of the buyer's journey, where we utilise different types of content and collateral to engage and persuade our contacts.
- The sequences of the various touch points vary depending on the industry, your business model, and the products and services you offer.
Our call campaigns don't exist in a vacuum, isolated from the other departments and resources at our disposal. The marketing and content teams are integral in making sure we reach out to the right people with the right message.