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Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders
If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades,[...]
The ’Coca-Cola x Marvel: The Heroes’ campaign: A blueprint for partnership marketing
What happens when two of the world’s mightiest brands assemble for a partnership marketing campaign? That’s what we’re going to[...]
Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns
Every year as April 1st approaches, people around the world rev up their engines to unleash some of the most[...]
Beyond the Patty: Unwrapping The $1 Million Burger King Whopper Campaign
When Burger King rolled out its iconic ‘Have it Your Way’ slogan in 1974, the jingle that accompanied it promised[...]

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