Local SEO For Tradies Helps Connect With Clients

Do you have plans to dominate your local tradie market? Local SEO for tradies can help you speed past your competition in record time.

Wouldn’t you want your local customers to come to your website when they’re searching for tradespeople near them? Of course, you would. That’s where local SEO for tradies comes into play. For hard-working tradies, it’s important to ensure that your SEO plans are on point because if they’re not, it could be a way for your competitors to steal the spotlight from you.

With a solid and well-thought-out SEO plan, your trade business could give your competition a run for their money as more and more local customers discover your services. It’s a fantastic way to ensure that you reach your customers first and impress them with the quality of your work, as it could help you secure a lifelong customer base.

For many tradies, it may seem like a nice-to-have rather than a must-have, but the power of a good local SEO plan shouldn’t be underestimated. Chances are that your tradie-nemesis may already have their sights set on an SEO plan, and upping your SEO game with a quick SEO audit could make all the difference.

Visible or invisible: An SEO conundrum?

Here’s something that every business, including your trade business, can agree on: businesses need customers, and to get customers, they need to know you exist. This is where online visibility comes in handy because in today’s savvy digital world, everything your customers need is just a few clicks away.

If your business isn’t optimising its SEO and leaving the competition behind, then your competition definitely will. So it’s not a question of whether you need to amp up your SEO game, it’s a question of how you get it done—period!

But there’s good news. If you’re on the verge of a migraine thinking about where to start or what to do, we’ve got a few steps that could nudge you in the right direction.

Claim your GMB profile

Any local SEO efforts need to kick off with a Google My Business (GMB) profile. It helps you maintain your online presence and is the perfect choice for local SEO. Claiming your GMB profile and optimising it should be your top priority.

Get into local directories

The more local business directories you’re listed on, the more information search engines have to analyse and rank you higher in local search results. Plus, potential customers see your business outside of paid ads in a neutral setting.

Secure more reviews

Unless you’ve got 3 to 5-star reviews, 87% of people won’t even consider your business. The better ratings you’ve got, the higher the rankings. This is because Google considers the volume of reviews and frequency as ranking factors.

Mobile-friendly sites

More than 50% of mobile searches are looking for local content and businesses. In the past few years alone, the number of mobile searches looking for local businesses has shot up by 250%, making it a prerequisite for trade businesses.

50%

Google searches look for local business information

90%

Customers search online to find a local businesses

82%

Customers can be reached via a mobile focused SEO campaign

28%

Local searches lead to successful sales conversions

Excited by the thought of dominating local SEO for tradies?

Become a local tradie hero by putting a solid SEO plan into motion and making your trade business the talk of the town.

Social media management

Search engine optimisation

Marketing automation

Web design & development

PPC ad campaigns

Content management

Email marketing

Referral marketing

FAQs

Can I handle my own SEO?

Yes, there’s nothing stopping you from handling your own SEO. However, to get the best results, it’s important to have someone dedicated to handling your SEO, not just someone who can spare an hour a day. If you don’t have a large enough team or the funds to spend, then it’s better to consider handing over the reins to an external partner who can work closely with you to make your SEO strategy effective.

How do I know what type of SEO services I need?

If you’re unfamiliar with SEO and how it works, then you may be heading for some challenging times. But if you work with an SEO expert, they’ll take a look at your SEO strategies (if you have any) or where you rank among your local competitors. Once this is done, they’ll give you an idea about where you stand, what you need to improve, and how to do it.

Feel free to contact us for all your real estate digital marketing needs!

Our Trusted Clients

No time to give your SEO a much-needed makeover? Lucky for you, we do!

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