Patient-centred marketing in healthcare can help
you reach more patients
Patient empowerment is key and many healthcare providers recognise this as a driving factor to becoming more patient-centric. Find out how you can make your practice more patient-centric through marketing in healthcare.
A patient’s journey begins even before they step into a doctor’s office, and their journey concludes long after they’ve had their first appointment with a medical professional.
Your patient’s experience is moulded by a combination of easily accessible information and how easily they were able to find relief for their medical needs.
That being said, many patients are now taking healthcare decisions into their own hands, and this gives healthcare providers the opportunity to make their services more patient-centric through marketing in healthcare.
By taking a patient-centric marketing approach, you can improve patient outcomes, increase patient satisfaction, and build stronger relationships with your patients.
Four ways to become more patient-centric through marketing in healthcare
The following are four healthcare marketing approaches that can make your practice more patient-centric:
01
Create A Patient-Centric Website
In this day and age, patients shouldn’t have to travel all the way to a clinic to schedule an appointment. By building a website for your healthcare service, you can help patients schedule appointments from home and find important information, such as clinic hours, addresses, and contact numbers easily.
02
Develop A Medical SEO Strategy
Having a website will not be enough, and this is where a good medical SEO strategy comes in. Medical SEO involves keywords and long-tailed keywords relevant to your practice and website optimisation so that it ranks well on search engines, making it easier for your patients to find your healthcare service.
03
Leverage Social Media
With the growing popularity of social media, most people tend to use it to find information, and this includes looking for medical information. By leveraging the power of social media, you can reach out to patients, share valuable medical advice with them, gain their valuable trust, and grow from there.
04
Explore Mobile Engagement
Almost everyone uses at least one mobile device; this is why it’s important to optimise for mobile compatibility if you’re planning on creating a website. With mobile compatibility, your patients explore your website while they’re on the go, and even make online bookings for appointments.
Benefits of digital marketing for law firms
65% of law firms dedicate almost 50% of their marketing budget solely to digital marketing. This means two things.
One, it clearly works, as businesses wouldn’t be spending so much on these initiatives otherwise. Two, if your law firm takes action immediately, you can gain a sizable competitive advantage against the 35% of competitors who are yet to go digital.
Here’s what your law firm could gain from a solid digital marketing strategy.
Create a patient-centric website
In this day and age, patients shouldn’t have to travel all the way to a clinic to schedule an appointment. By building a website for your healthcare service, you can help patients schedule appointments from home and find important information, such as clinic hours, addresses, and contact numbers easily.
Develop a medical SEO strategy
Having a website will not be enough, and this is where a good medical SEO strategy comes in. Medical SEO involves keywords and long-tailed keywords relevant to your practice and website optimisation so that it ranks well on search engines, making it easier for your patients to find your healthcare service.
Leverage social media
With the growing popularity of social media, most people tend to use it to find information, and this includes looking for medical information. By leveraging the power of social media, you can reach out to patients, share valuable medical advice with them, gain their valuable trust, and grow from there.
Explore mobile engagement
Almost everyone uses at least one mobile device; this is why it’s important to optimise for mobile compatibility if you’re planning on creating a website. With mobile compatibility, your patients explore your website while they’re on the go, and even make online bookings for appointments.
Generated over $3.8+ billion in sales for our clients
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Won 14 digital awards and counting
Why you should work with a reliable digital marketing agency
Building a patient-centric marketing strategy can be difficult when you need to focus on reaching out and giving your patients the best possible support. Here are a few reasons you should have a digital marketing agency help you out.
Thorough research
Digital marketing agencies can carry out all the relevant research required to build a winning patient-centric marketing strategy. With their help, you can broaden your ideas about what is trending in the medical field.
Better access to marketing tools
When you work with a digital marketing agency, they will come equipped with all the necessary tools, including search engine optimisation tools, marketing automation tools, and social media scheduling software.
Unique website designs
Your healthcare organisation is unique in its own way, and you should have a website that reflects that. Digital marketing agencies offer website design services that will help you create a one-of-a-kind website.
24x7 support
One of the best things about working with a digital marketing agency is that they support you every step of the way—from giving you technical updates for websites to offering customer support services and more.
Digital marketing solutions designed for you
Social media management
Search engine optimisation
Marketing automation
Web design & development
PPC ad campaigns
Content management
Email marketing
Referral marketing
Feel free to contact us for all your real estate digital marketing needs!
FAQs
Some ethical considerations you need to be aware of are the security of patients’ personal information and seeking their consent for marketing communications.
Our Trusted Clients
If you’re looking for leading digital marketing services for healthcare, get in touch with the Hype Team today!
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And that’s where SEO plays a significant role.
Today, companies across the SaaS space are struggling to stand out from their rivals due to the rapid growth and popularity of the industry. This demands a foolproof plan to stand out from the competition and make your brand seen by your target audience.
And that’s where SEO plays a significant role.
Today, companies across the SaaS space are struggling to stand out from their rivals due to the rapid growth and popularity of the industry. This demands a foolproof plan to stand out from the competition and make your brand seen by your target audience.
And that’s where SEO plays a significant role.
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