Real estate digital marketing trends need to be followed to widen your demographic

Real estate digital marketing allows you to add value to your services through well-thought-out and comprehensive content to engage your audience, broaden your consumer base, and maximise your revenue and brand visibility.

Why do you need digital marketing?

In this technological era, digital marketing is vital as it allows you to be creative and stand out from competitors in crowded and competitive markets. Digital marketing is essential for real estate as customers heavily rely on it to learn about companies.

The real estate marketing landscape is continuously evolving with the rise of social media and video marketing, necessitating more personalised content. Understanding these latest real estate marketing stats and trends is essential for agents to generate more leads, increase brand visibility, and ultimately grow.

97% of all homebuyers utilise the web for their home search. Given the vast and fast-moving nature of the digital space, what’s relevant today may not be as relevant tomorrow. Hence, it’s important to experiment and explore when it comes to the digital side of real estate marketing to learn what works best.

How to make use of real estate digital marketing trends?

Numerous real estate digital marketing trends can be effectively employed to market properties, engage buyers, and build relationships with new and potential customers.

The Internet has become a primary source for property searches, highlighting the need for a robust and unique online presence in the real estate industry.

Here are some real estate digital marketing trends:

Short videos

Video content creation is a dynamic digital strategy. Studies show that 82% of global internet traffic will come from video streaming or downloads. Platforms like YouTube, TikTok and Instagram have a significant audience presence and are favoured by millions of people around the world to get valuable information in less that a minute. Videos have the potential to go viral if they find your content relatable, useful, educational, or helpful.

Using Influencers And Ambassadors

Influencer marketing has been popular for some time, and the rules of the game are significantly changing. Using influencers and celebrities to drive your sales creates a bond with the audience. Having a personality that people recognise establishes trust and brings people to your organisation. The scope of influencer marketing allows you to gain more visibility when such a person recommends your services or mentions your brand.

Newsletters

Newsletters are informative and can also integrate persuasion. They allow you to build lasting relationships with your audience and enable segmentation and personalisation with buyers. Consumers are likely to do extensive background research before investing, and a newsletter would allow you to answer all questions your buyers have. Statistics show that newsletters increase sales by 14.5% while decreasing overheads by 12.2% for businesses.

Social Responsibility

Social responsibility is becoming an increasingly important concept in the marketing world. Companies have a responsibility to ensure their practices are socially relevant, conscious, reflect morals, and display ethics. Research has shown that 72% of consumers believe companies should have a legal responsibility to people and the planet; consumers are more likely to engage with companies that demonstrate a commitment to positive changes.

Chatbots

Chatbots are a communication technology that includes speech, text, and messages that can be used to communicate directly with your potential clients. This provides quick and accurate responses to your consumers. It can offer investment advice based on market trends, investment returns, the most popular areas of investment, customer service, signups, and lead generation. Data has shown that 63% of homebuyers are interested in such tips.

44%

Of homebuyers start their property search online

50%

Of homebuyers found the home they purchased on the internet

51%

Of real estate professionals use social media for lead generation

Digital marketing solutions designed for you

Social media management

Search engine optimisation

Marketing automation

Web design & development

PPC ad campaigns

Content management

Email marketing

Referral marketing

FAQs

What are some ways to use real estate digital marketing trends in selling?

To effectively utilise real estate digital marketing trends in selling, a deep understanding of the market, target audience, and current marketing trends and technologies is crucial. Strategies that can be employed include providing educational content such as tips for homeowners and homebuyers, insights about the neighbourhood and surrounding environment, advice for new investors, and information about current real estate market trends. Additionally, technology can be used to create virtual tours of properties, allowing potential buyers to explore properties from the comfort of their own homes. Unique features of each property, such as a renovated kitchen or proximity to schools or parks, can also be highlighted to attract potential buyers.

What are some ways to attract buyers to real estate digitally?

Attracting buyers to real estate digitally in a highly competitive industry requires a strategic and progressive plan. This includes ensuring a strong and consistent online presence across all platforms, including your website and social media profiles. Creating a visually appealing and user-friendly website that showcases your properties is also important. High-quality images, videos, infographics, and well-written content can highlight a property’s features and allow consumers to compare you with your competitors. Social media platforms like Facebook, Instagram, and LinkedIn can be utilised to promote your properties with regular posts about your company and its properties engaging buyers from all over the world.

Feel free to contact us for all your real estate digital marketing needs!

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