How We Helped Bundle Laundry Improve Its SEO Strategy

Find out how we helped Kronos Group improve their rankings and website traffic.

Transforming Textile Care: 20 Years of Pioneering Excellence with Bundle Laundry

Bundle Laundry - SaaS


Bundle Laundry works with leading textile service companies and has been offering best-in-class productivity solutions for 20 years. The company has grown to become one of the most innovative market leaders in the textile laundry industry.

The Problem

One of the key problems Bundle Laundry was facing was the lack of organic traffic and conversions taking place through their Search engine marketing efforts. They required relevant traffic from their target audience to flow to their website which in turn would allow more conversions to take place. For this, they had to focus on a different approach without relying on their paid marketing strategies.

Our Strategy

When Bundle Laundry reached out to us they were looking for a highly effective SEO strategy to address these issues. 

Our SEO team implemented a full technical site audit to identify the current technical and content-related issues in the Bundle website. After implementing the fixes we came up with an SEO content plan w hich was highly focused on Bundle Laundry's target audience. This content plan included blog articles and SEO landing pages which were written using focus keywords used by the target audience. 

Highly industry-focused backlink creation was carried out to increase the current domain authority of the site while contributing to better rankings on search engines. On-page optimisation strategies were carried out on important pages to better optimise pages for focus keywords which also helped the keyword rankings to improve.

GMB profile optimisations were actioned to improve map listings of the Bundle website.

The Results

Here are the SEO results we were able to achieve for Bundle Laundry.

Increase in organic traffic

Our team was able to help Bundle achieve an increase in organic traffic over one year

Increase in SEO rankings

Source of traffic

We were able to get organic traffic as the top traffic source of the Bundle website

Here are some customers we’ve helped along the way

Very happy with Hype Insight’s work. Hype Insight clearly knows their way around digital marketing and Wordpress. Their output was what we needed and they have a friendly, supportive and team-oriented attitude. Thanks again, Hype Insight :-)

Gene Reynolds

EVP Sales Operations | Blackchair

We are very happy with the level of technical analysis that has been applied to our plans. This approach has significantly streamlined the process, making it easier for us to work through the actual strategy.



We are thrilled with the progress our keywords have made in the rankings. Our keywords for 'castle high tea' and 'castle events' have already reached the number one spot, delivering outstanding results. The client is extremely pleased with these achievements.

Siniyan Lau

Salt & Fuessels

Get in touch with the hype insight team today!

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How we build your SEO

SEO audits

Our team of SEO experts will look into every aspect of your website and uncover any underlying issues that may be impacting your SEO rankings. From site speed and indexing to website structure and mobile-friendliness, we will identify any roadblocks that may be keeping you from achieving SEO success.

Revamp SEO strategies

Every business is unique and the SEO strategies need to reflect that. Once your existing SEO strategy is analysed for any setbacks you may be facing, we will tailor your web pages for specific keywords, build backlinks, structure URLs, and monitor these changes to make sure you're getting the right results.

Page optimisations

Page optimisations are critical to search engine rankings. We will diligently analyse your URLs, meta tags, headers, and even keyword optimisation to make sure that your website visitors have a pleasant experience. By implementing SEO best practices, we will improve traffic, engagement, and SEO rankings.

Content optimisations

Content is how you establish your place as an authority in your industry. We create inspirational content optimised with the right keywords to reach your audience. From blogs to web pages, we help you improve your search engine rankings while positioning your brand at the forefront of your industry.