How We Created An Effective SEO Strategy For Kronos Group

Find out how we helped Kronos Group improve their rankings and website traffic.

Pragmatic solutions for sustainable business

Kronos Group - Procurement, Finance, and Project Management Consulting 

Belgium

Kronos Group works with companies across Europe, where their industry specialists forge strategic partnerships to help create sustainable transformation in procurement, finance, and project management. They have offices in Belgium, France, and Italy to help international clients meet short-term and long-term goals.

To do this, they needed to reach their audience and this is where our team was able to add value to their SEO strategy.

The Problem

When Kronos Group approached us they wanted to boost organic traffic and conversions to its website. After consulting with them we realised that one of the key transformations they were looking for was for their search terms to be ranked in the top positions and they had moderate organic traffic flowing to their website.

They wanted an effective SEO strategy to increase their search rankings and website traffic. Keeping this in mind, we created a bespoke strategy that would address their challenges and secure the results they were searching for.

Our Strategy

With the understanding that a strong SEO strategy was required to address these issues, our SEO team started by implementing a full technical site audit to identify the current technical and content-related issues of the Kronos Group website.

After identifying the issues and implementing the fixes, we came up with an SEO content plan which was highly focused on procurement consulting-related terms for which Kronos was targeting their customers. This content plan included blog articles and SEO landing pages which were created with focus keywords being used by the target audience.

Simultaneously, procurement industry-focused backlink creation was also carried out to increase the current domain authority of the site while contributing to better rankings on search engines.

On-page optimisation strategies were carried out on critical pages to better optimise them for focus keywords which also helped the keyword rankings to improve. We actioned an information architecture including keywords with high search volumes and relevancy which helped us boost organic traffic to their website.

The Results

Over time, the strategies we implemented started being reflected in Kronos Groups’ SEO results. Here are the results we were able to achieve.

Increase in organic traffic

Our SEO team was able to increase traffic to the Kronos Group website over one year.

Top position on Google SERPs

We were able to optimise their content using several procurement-related keywords which resulted in ranking first in Google SERPs.

Top traffic source

Through our SEO-led strategies, we were able to help Kronos Group secure organic traffic as the top source of traffic for their website.

Here are some customers we’ve helped along the way

Very happy with Hype Insight’s work. Hype Insight clearly knows their way around digital marketing and Wordpress. Their output was what we needed and they have a friendly, supportive and team-oriented attitude. Thanks again, Hype Insight :-)

Gene Reynolds

EVP Sales Operations | Blackchair

We are very happy with the level of technical analysis that has been applied to our plans. This approach has significantly streamlined the process, making it easier for us to work through the actual strategy.

Aaron

The3rdGear

We are thrilled with the progress our keywords have made in the rankings. Our keywords for 'castle high tea' and 'castle events' have already reached the number one spot, delivering outstanding results. The client is extremely pleased with these achievements.