Be seen in a crowded online space with an SEM agency by your side
It’s time to stop leaving your digital visibility to luck and secure your place at the top of SERPs.
If you’re unfamiliar with paid advertising then navigating the world of SEM can be challenging. With investments in SEM projected to grow by 8% each year, businesses are starting to recognise the importance of this component to online visibility which cannot be ignored.
This is why an SEM agency can add value to your search engine marketing arm by creating, executing, and monitoring SEM strategies that align with your overall business goals, all while you focus on your business and watch the online results unfold.
How an experienced SEM agency helps you master paid marketing
SEM agencies understand the A to Z of search engine marketing. Whether it’s the latest algorithm changes or digital marketing tactics, they have the experts and the skills to make your SEM efforts shine. Agencies take the guesswork out of your marketing techniques and provide the results you’re looking for.
They do this because they use tried-and-tested methods that play a large role in your online marketing efforts. From one-off seasonal campaigns to PPC ads that run for months or longer, SEM professionals understand which techniques are required to get the most impact and how to reach the right audience without fear of failed campaigns and wasted ad spend.
Generated over $3.8+ billion in sales for our clients
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The right agency can help get your SEM strategy off the sidelines
If you’re trying to get your SEM strategy right, you need to comply with the algorithms and best practices of search engines like Google and Bing to see measurable conversions. But, without the right expertise businesses face many challenges that can throw your plans into disarray. Here are some of them.
Ad copy that isn’t clearly defined
SEM success requires some brilliant ad copy and if you use vague and meandering language instead of crisp and direct concepts, your ad could just become some generic nonsense.
Landing pages not customised to ads
Many businesses think that using a generic landing page for all of their ads is a great idea, but it could end up being an SEM disaster that leads users to irrelevant content.
Using dodgy backlinks that don’t work
Adding backlinks that aren’t natural could devalue your SEM strategies because these types of activities can end up putting your business in hot water with search engines.
Lack of knowledge of SEM strategies
The key is to understand every corner of SEM and without a team of SEM specialists, this could be an uphill climb you could end up losing and lead to wasted resources along the way.
Our SEM services are designed to meet your unique business needs
Local Search Marketing
Display Ad Campaigns
Shopping Campaigns
Video Ad Campaigns
PPC Campaigns
Search Engine Optimisation
Social Media Ads
Remarketing Campaigns
Transform clicks into conversions with a leading SEM agency
Depending just on clicks alone isn’t going to get you to the top of SERPs. The real challenge is to convert those clicks into actions that boost sales and that’s where most businesses struggle.
No matter the platform you prefer, an experienced agency that specialises in SEM knows how to grab the attention of the audience and transform it into real, tangible results.
From crafting ad copy that inspires your customers to take action to strategic keyword bidding and ongoing optimisation, the right strategy can convert clicks into proper results.
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FAQs
The ideal budget for SEM depends on various factors, including your industry, competition, target audience, and business goals. There's no one-size-fits-all answer. The agency you pick can help you determine an appropriate budget based on keyword research, competitor analysis, and your specific objectives.
Success in SEM is measured through various key performance indicators (KPIs) that align with your business goals. Common metrics include click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). The agency will track these metrics using tools like Google Analytics and provide regular reports on campaign performance.
The frequency of updates can vary depending on the agency and your preferences, but most agencies provide regular reports on campaign performance. Typically, you can expect monthly comprehensive reports detailing key metrics, insights, and recommendations. Many agencies also offer real-time or weekly snapshot reports for more frequent monitoring.
Control your online destiny with powerful solutions delivered by SEM professionals that shine the spotlight on your business.
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