Video marketing for real estate agents drives engagement
Video marketing is a powerful tool in today’s mobile-leaning digital setting. Real estate agents have the potential to leverage it for explosive growth. Here are the dos and don’ts of video marketing you should follow as a real estate agent.
Did you know that 44% of home buyers start their property search online?
The digital age is upon us, and as businesses across industries scramble to implement the latest and greatest technologies to improve their processes, adaptability is the name of the game.
The real estate industry is already in the process of adapting beautifully, with 80% of active listing real estate agents using drone footage to appeal to their buyers.
While real estate agents are adopting progressive video marketing techniques in their digital strategy, are they doing it right? Well, now you can! Here are the dos and don’ts you should follow as a real estate agent for an impeccable video marketing strategy.
The dos of video marketing for real estate agents
Follow these guidelines and create great pieces of video marketing content that will entice buyers on their first watch.
Do plan your content
First and foremost, create a content plan. Map out what you wish to showcase in each video; whether it’s showcasing a property, providing market insights, or sharing client testimonials.
Do use high-quality equipment
Investing in high-quality equipment will pay dividends down the line. You can create more engaging content with a high-quality camera, microphone, and lighting equipment.
Do ensure steady shots
Make sure to use a tripod or similar stabilisation equipment to ensure your videos are steady and free from shaky camera work. A professional outcome brings high-quality leads.
Do tell a story
Storytelling is an essential part of marketing these days. Craft a story to make your videos more engaging to the audience. This will help them envision themselves living on the property.
Do highlight your experience
People respond to expertise. Position yourself as a knowledgeable real estate professional by sharing market insights and tips for both buyers and sellers in your videos.
Do optimise for SEO
When publishing your videos, use relevant keywords in video titles, descriptions, and tags. This will help your videos stand out and gain more visibility on platforms like YouTube.
Do include a call-to-action (CTA)
A CTA is vital in digital marketing and can be used to navigate your viewers to where you need them to go. Include a CTA in your videos to encourage viewers to take action.
Do engage with your audience
Ensure your prospective clients feel seen by you online. Respond to comments, share their inputs, and build new relationships. This is key for a great base of potential clients.
The dos of video marketing for real estate agents
Follow these guidelines and create great pieces of video marketing content that will entice buyers on their first watch.
Do plan your content
First and foremost, create a content plan. Map out what you wish to showcase in each video; whether it’s showcasing a property, providing market insights, or sharing client testimonials.
Do use high-quality equipment
Investing in high-quality equipment will pay dividends down the line. You can create more engaging content with a high-quality camera, microphone, and lighting equipment.
Do ensure steady shots
Make sure to use a tripod or similar stabilisation equipment to ensure your videos are steady and free from shaky camera work. A professional outcome brings high-quality leads.
Do tell a story
Storytelling is an essential part of marketing these days. Craft a story to make your videos more engaging to the audience. This will help them envision themselves living on the property.
Do highlight your experience
People respond to expertise. Position yourself as a knowledgeable real estate professional by sharing market insights and tips for both buyers and sellers in your videos.
Do optimise for SEO
When publishing your videos, use relevant keywords in video titles, descriptions, and tags. This will help your videos stand out and gain more visibility on platforms like YouTube.
Do include a call-to-action (CTA)
A CTA is vital in digital marketing and can be used to navigate your viewers to where you need them to go. Include a CTA in your videos to encourage viewers to take action.
Do engage with your audience
Ensure your prospective clients feel seen by you online. Respond to comments, share their inputs, and build new relationships. This is key for a great base of potential clients.
The don’ts of video marketing for real estate agents
These are the things you should avoid when creating video marketing content for your real estate venture.
Don’t over-promote
No one likes an outwardly sales-y approach. Market yourself strategically—the first priority should always be providing your viewers with valuable information.
Don’t forget mobile optimisation
Chances are a majority of your viewers are watching your videos on mobile. Make sure your videos are mobile-friendly and contain easy-to-read text.
Don’t neglect SEO
Not focusing on SEO is a critical mistake that can result in all your efforts in video marketing going to waste. Use relevant keywords to increase their discoverability.
Don’t ignore legalities
Be aware of the legal implications of using music, images, or video in your content. Educate yourself on copyright laws and respect intellectual property laws.
Don’t create negative content
Always stay positive and professional in your videos. Avoid controversial or negative topics that could alienate your audience and harm your reputation.
Don’t skimp on quality
Low-quality audio or video can immediately turn viewers away. Invest in the right equipment and software and maintain a professional approach in video marketing.
Don’t push lengthy videos
Attention spans are very limited in the online environment. Make sure to keep your videos concise and to the point. Provide the most important information, fast.
Don’t overcomplicate it
Striking the balance between simplicity and engagement is no easy feat. Keeping the production process simple to execute is a positive and favourable start.
Don’t neglect analytics
Don’t post and forget. Always follow up and assess the performance of your videos with the many analytics tools available to you through the platforms you post on.
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How to improve your video marketing strategy with a digital marketing agency
If you don’t have the time and resources to set aside to create and manage an effective video marketing strategy, a digital marketing agency has the potential to be a huge boon for your business.
A digital marketing agency can help you create content plans for your videos, make sure they are optimised for social media engagement and SEO, offer in-depth reporting and analytics, and ensure the overall smooth performance of your video marketing efforts.
With a digital agency, you simply need to set out your desired outcomes from your video marketing campaigns, and they will analyse and offer you strategies to achieve them.
You can focus on what you do best while the agency delivers the results you need from your investment.
Digital marketing solutions designed for you
Social media management
Search engine optimisation
Marketing automation
Web design & development
PPC ad campaigns
Content management
Email marketing
Referral marketing
What is the best platform for video marketing for real estate agents?
There are many video-sharing platforms available for real estate agents to promote their offerings. YouTube and TikTok are two of the most popular ones at this moment, but you can also post them on relevant real estate websites to drive traffic, awareness, and engagement.
Why is video marketing important for real estate agents?
Real estate offers a unique opportunity for real estate agents to showcase the properties they are selling in a new light, crafting stories to engross the audience so they can envision themselves living in such a property. You can also use them to share market insights and establish yourself as a market leader.
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