Leveraging social media marketing for real estate can help your agency’s online visibility
Many real estate agencies focus on showcasing their services on their website, not realising that there is a goldmine of opportunities for them to gain more exposure on social media platforms. Learn how leveraging social media marketing strategies can drive more traffic and leads for a real estate agency.
Are you a real estate business owner that’s looking to transform your organisation into the gold standard of real estate agencies? Looking to captivate potential customers with your creative take on real estate listings? Seeking to garner high-performing leads that can increase your chances of converting property seekers into property purchasers?
In today’s competitive real estate market, it takes more than just promoting real estate listings on your website to garner attention from potential homebuyers or commercial property investors. You need a touch of creativity, flair, and exceptional networking skills to appeal to property investors.
The use of social media platforms to promote real estate listings or build brand awareness is becoming increasingly popular among real estate professionals. Data from the National Association of Realtors suggests that 63% of realtors use social media in their real estate business mainly to post property listings.
That said, how can you leverage your social media presence and grow your client base, reach a wider audience and mark your presence as the go-to provider for real estate services in your locale?
To help you boost your social media marketing efforts and presence instantly, you should turn toward social media experts from a pioneering digital marketing agency. Working with these highly experienced digital heroes can take the stress and confusion out of brainstorming social media campaigns. Instead, you get to enjoy the perks of greater customer engagement, high-performing leads, and greater brand awareness while you solely focus on growth.
No matter what business or industry you are in, social media platforms are among the most popular channels to reach out to your intended audience. Statistics show that 89% of real estate agents promote their services through Facebook, with 59% of real estate agents leveraging Instagram to promote their real estate business. 53% of real estate agents use LinkedIn to leverage their real estate services.
If you’re feeling down on your luck in finding property buyers or looking for ways to garner more clients, turning to social media specialists from digital marketing agencies can help you tackle the challenges of a niche market by crafting compelling and captivating social media posts.
From informational content such as accurate and competitive home pricing information to details such as real estate listings, leveraging your social media platforms to promote your real estate is the most cost-efficient and effective way to build your reach, generate leads and convert property seekers into property purchasers.
How can social media experts boost your real estate agency’s presence?
01
Uplift your brand
Social media specialists help you build a robust brand identity that helps you stand out from other real estate firms and agencies. It incorporates your business ethos and the unique values you bring to your audience which helps them to relate, build trust, and engage with your brand. From creating thematic social posts to leveraging visual storytelling, these posts illustrate the blend of values, experiences and journeys you take your audiences on.
02
Captivating visuals
From inspirational 30-second videos to stunning visuals of neighbourhoods, you can cement your audience’s interest in your property listings by amplifying the power of visual content. According to a survey by the National Association of Realtors (NAR), 70% of real estate professionals are leveraging video content, especially educational content, to promote their business, which includes publishing property showcases, listings, or community highlights.
03
Community engagement
Creating a value proposition for your intended audience goes beyond showcasing beautiful properties. It’s about fostering relationships between agency and customer, knitting a community, and establishing a sense of belonging. Your social media content should strike a fine balance between showcasing listings and highlighting the essence of local communities. This should include posts about local events, neighbourhood highlights, and current market trends.
04
Real estate education
Social media specialists can craft educational content that helps pave the way for the journey toward purchasing property. The social media posts they create simplify complex processes, provide a clear pathway toward the purchase, and ensure that your target audience is kept well-informed and confident in setting out on their real estate journey. Examples of such posts include demystifying real estate processes or providing actionable information.
4.95 billion
social media users recorded globally
39%
of clients stick with the same real estate agent
23%
of sellers hire agents to price homes competitively
47%
of homebuyers first look at properties online
Social media marketing helps real estate agents attain more clients!
As an owner of a real estate agency, you can build your presence and visibility by working with a team of social media specialists from a digital marketing agency. The best part? You save money, time, and the headache of trying to promote your brand while still reaping results.
FAQs
Visual content is crucial for real estate agencies looking to boost efforts in social media marketing. High-quality photos, virtual tours, and videos showcasing properties are effective. Educational content about the buying and selling process, analysis of market trends, and neighbourhood highlights can also engage and inform the audience. User-generated content, such as client testimonials or success stories can build trust.
Feel free to contact us for all your real estate digital marketing needs!
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