Remember the last time you watched a movie or TV show that left you mesmerised by the stunning visuals and seamless editing? Wondered how these shows are brought to life, who creates them, and how long it takes to bring them to the big screen? Well, the answer is quite simple—AI in video production.
AI has been at the forefront of revolutionising practically every industry on the planet so are we really surprised that video production was also jumping on the bandwagon? With AI-generated video production, we’re seeing a whole new dimension that’s already changing the way we consume content.
In the not-so-distant past, high-quality videos were created with expensive equipment, large crews, and a whole lot of time, but with AI in video production, everything is streamlined and automated. From pre-production tasks like storyboard creation and scriptwriting to post-production tasks like audio mixing, and video editing, AI is here to make your life that much simpler.
But, let’s hit the brakes and answer an all-important question:
What exactly is AI-generated video production?
In a nutshell, it means creating videos using AI. Video production can be completed much faster and far more efficiently with limited human involvement.
The process generally starts with feeding a computer program with a script or some information and the AI takes charge from there. It analyses the script and creates a storyboard, chooses the lighting, finds the right camera angles, adds visual effects, and even generates music or voice-overs.
The final product? It’s almost always indistinguishable from a video that was put together by its human counterparts, which in essence, is exactly what you want.
In the world of video production, AI is considered to be a formidable tool that can truly revolutionise the way we create videos—whether it’s for a blockbuster movie that’s slated to release in IMAX theatres or a seasonal social media marketing campaign that runs on Facebook.
But AI isn’t stopping there. It’s always evolving and we can expect more ways that AI can intervene in the video production process and have a powerful impact on how we create, consume, and enjoy video content.
What does the future of video production look like with AI?
Thanks to AI in video production your production team has time to spend on the more creative and innovative aspects of their jobs. This extra time can give you the focus you need to create captivating videos.
While you’re busy doing that, here are some ways that AI can help shape the way you produce videos.
Scriptwriting
Without a script, there is no video—but you already knew that. A quality script is the foundation of a compelling video that engages and impresses your audience while a badly written one can have the opposite effect.
AI has become an incredible resource that can help writers come up with new ideas—perfect for those infamous writer’s blocks!—revise old scripts, create engaging stories, and even write great dialogue.
One of the success stories is JP Morgan Chase using AI for copywriting to gain better click rates by rewriting their ad copy and headlines. The result? A 450% increase in the CTRs on ads.
Aside from its copywriting skills, AI can also identify your audience, analyse data from social media, apps, and news articles, identify trending topics that are relevant, and even evaluate feedback and offer suggestions. While all this is great for your future video productions, don’t forget that the human touch is just as important.
Audiences are savvy and can identify a completely AI-generated script from a mile away! Human writers can help smooth the edges and add some personality to the text to make it make sense.
Voiceovers
Polished and professional videos almost always have some great voiceover work. From the tone to the style, every small detail can have an impact on your intended audience. A great voiceover makes sure that your audience has a video that they can connect with.
Fortunately, AI in video production has the ability to create incredible video voiceovers, saving your team a lot of time and resources that you would otherwise have spent on the voiceover process.
From audiobooks and video games to virtual assistants like Alexa and Siri, AI is being used for voiceovers around the world by big companies, making it a faster, cost-effective, and versatile way of bringing audio narration to the forefront.
Voiceover tools can also help you generate a final video that’s consistent and accurate. In fact, AI can help you customise various voices and accents, complete voiceover in a matter of minutes—gone are the days when voice recordings take up days and weeks!—and even adjust tone, pitch, volume, and align the speed of the video to perfection.
Subtitles and transcripts
Transcripts and subtitles are becoming a necessity because you want your content to reach as many people as possible. You don’t want to leave out audiences with hearing difficulties and even language barriers.
Clarity is critical because you don’t want your subtitles and transcripts to confuse or lead to any misinterpretations of the message you’re trying to convey. Using language processing tech and deep learning AI algorithms, you can generate transcripts and subtitles quickly and accurately.
In fact, there are a number of online tools and platforms that offer AI subtitle generation including YouTube, Kapwing, Rev, and Subly. Depending on the tool you use, you might have to upload your video, select the language, and wait for AI to do its magic and generate the subtitles.
Is there anything AI can’t do?
Sure, AI can perform all types of incredible tricks, but there are some things even AI hasn’t mastered yet. These limitations perhaps were felt mostly by Tesla in their quest to deliver a self-driving car.
But the bottom line is that writers will continue to write and actors will continue to act. Post-production crews will fix audio and create unimaginable visual effects. The only difference is that they’ll have a lot more help and because of that people will expect a flawless product.
But is AI making video production easier for digital marketing?
YES!
When it comes to digital marketing it’s all about getting your product or service in front of the right customer. And AI helps digital marketers do just that by allowing them to create personalised content experiences for each individual.
By analysing the audience’s preferences, behaviour, and engagement, AI can recommend personalised visuals to each user which can lead to better involvement and—eventually—better conversions.
AI in video production isn’t a quick fix—and it shouldn’t be
What all this means is that AI isn’t the almighty solution for every video production. While the benefits are clearly there for everyone to see, humans are still very much the instigators. We need to recognise the problem or need and direct AI to generate the content accordingly.
So for those who think that machines are taking over the world, remember that humans are still the connection between a client’s imagination and the final product.