B2C marketing, Brand Awareness, Content Marketing, Influencer Marketing, Marketing, Social Media

Rare Beauty’s ‘Every Side of You’ Campaign Proves Purpose-Driven Marketing Wins

Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their ...

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Artificial Intelligence, Content Marketing, Digital Marketing, E-commerce, Email Marketing, Marketing Trends, Social Media

Omoda’s AI Stylist Is the Future of Online Shopping—And It Actually Works

Let’s set the stage. Imagine walking into a boutique, and before you even say ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Marketing, Marketing Strategy, Social Media

The 7 Stages of Defeat: How Jim Beam Turns Football Heartbreak into Marketing Gold

Football season brings out all the feels—sadness, frustration, hope, and, if you’re lucky, a ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy

Domino’s emergency pizza: Turning small disasters into big marketing wins

Picture this: It’s the end of a grueling day, and you’ve finally made it ...

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B2B marketing, Business::Advertising, Digital Marketing, E-commerce, Marketing software, Marketing Strategy, Online Marketing

Key Insights from Amazon’s Retail Ad Service: A Game-Changer for Digital Marketing

Amazon has done it again—this time, reinventing digital advertising in a way that’s not ...

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B2C marketing, Business::Advertising, Digital Marketing, Marketing Strategy, Marketing Trends, Social Media

Sociable: How Meta’s ads strategy shifts with looser moderation rules

If you’ve spent any time in digital advertising, you know Meta is the undisputed ...

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