Google Analytics

With 37.9 million websites using Google Analytics, it’s hard to imagine a marketing strategy that doesn’t have a place for this nifty tool that’s known for making a big splash on promotional marketing efforts. But sometimes Google Analytics simply isn’t an option and you’re going to have to consider using the next best alternative to Google Analytics.

Even though they may not hold the same reverence as Google Analytics, there are several tools that can give you the results you’re looking for and give your brand the boost it needs.

We’ve taken the liberty to come up with some alternatives that we think could help you. Plus, with the different features and functionalities that they bring to the table, you’ll have some great options to help you dig deeper into your consumer data.

Each tool comes with its own set of USPs so have a read and see which ones speak to your business needs and could perhaps be your best alternative to Google Analytics. But before we get to the good stuff, it’s important to ask yourself one question:

Why do I need an alternative to Google Analytics?

For a long time, Google Analytics has been the uncontested winner when it comes to monitoring user behaviours and website visitors, but unfortunately, it has come under fire recently, especially with the move to Google Analytics 4 (GA4).

When the move to GA4 was made in 2020, it took away some of the features that made Google’s original GA platform so popular like tracking website visits. GA4, instead, measures mobile app website interactions.

This essentially made GA4 a sort of an ‘acquired taste’ for many marketers and wasn’t always a great option if you wanted well-rounded information.

If you’re thinking that Google Analytics isn’t right and you’d like to see what else is out there, then take a look at the below and settle on what you think is your best alternative to Google Analytics.

Free alternatives


If you’re looking for a tool that has some miles on it then StatCounter can be a good option. Even though it has a fairly simple user interface it doesn’t mean that it’s a less-than-stellar product. You’ll find that all the information you need can be generated with this tool. This means insights about popular pages, page visits, and even entrance and exit pages.

While it’s a strong option to go for, you may find that some of the more advanced features like campaign tracking and customer segmentation aren’t nearly as advanced as its competitors. But, if you’re just testing the waters then StatCounter could be a good option—plus, it’s free!


Another great free option is Leadfeeder. Even though it has a very different feel to Google Analytics, it does give you some great insights that you can put to good use.

This is a great tool that has an intuitive user interface which means that you can pretty much become a master of the platform in just a few hours. Also, for those of you who appreciate visual content, this is a great tool to uncover patterns.

One of the best features that Leadfeeder has is its ability to monitor the companies that have interacted with your website—in addition to customers. It gives a solid mix of B2B and B2C perspectives that can help small to medium-sized enterprises (SMEs).

Paid alternatives


Here’s a tool that you’ve probably heard about. It’s a solid option if you’re looking for something that can help you find, keep, and grow your customer base. Whether you’re targeting prospective customers or existing ones, it gives you a deep understanding of the different customer profiles you deal with.

For example, you can find out which website visitors have the most potential to convert into loyal customers so that you can target your marketing efforts on the exact source that’s driving website traffic.

If any of your customers abandon ship and drop out of the sales funnel then you can also get a list of those users and target them with different retargeting campaigns.

So if you’re in the market for a conversion rate optimisation campaign with sales funnels that are performing the way you need them to then Kissmetrics can help you get to where you want to be.

Adobe Analytics

If you’re a hardcore fan of analytics and treat it like your life depended on it, then Adobe Analytics is one that is easily a contender for the best alternative to Google Analytics. It uses what it refers to as ‘Success’ events to measure conversions and extract information from digital sources including video, voice, CRM, and even the IoT—to name a few.

It also integrates with offline and enterprise data like loyalty programs to get a complete picture of the consumer journey toward a successful event.

From unlocking details of your marketing activities to detecting anomalies in website interactions and collecting and sharing data across marketing systems, Adobe Analytics helps you get comprehensive results. However, if you’re an SME then this perhaps isn’t the best option since it’s more suited for large organisations that have a strong digital presence.

It also comes with a hefty price tag so it may not be a great option if you’re looking for a budget-friendly option, but if you do have a sizable budget then this could be the analytics tool of your dreams.

Found the best alternative to Google Analytics for your business?

We hope so!

With analytics becoming a must-have for small and large businesses alike, it’s important to understand the options that are out there if you’re not too keen on using Google Analytics. If you’re trying to get as much information as possible on your prospective and existing customers to turn them into loyal consumers then picking the right tool could be a matter of life and death—at least for your business!